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LIFESTYLE

Rolling Stone celebrates its 50th with Levi’s

Rolling Stone celebrates its 50th with Levi’s

1967 marks the foundation year, not only of Rolling Stone magazine, but also the launch of the Levi’s Type III Trucker jacket,…

Tezenis launches a new colorful spring collaboration with Chupa Chups

Chupa Chups® never stops to amaze its lovers! After thousands…

KIKO Milano celebrates 20 years with 7 special collaborations

The Italian make-up brand founded in 1997 by Stefano e…

Inside the Pinko Coca-Cola collaboration

While the Pinko Coca-Cola collection is out in the stores…

TRENDS

Music events turn into lifestyle brand containers

Music events turn into lifestyle brand containers

Music, surf, and American 70’s aesthetics are the ingredients Honda concocted for this Honda Rebel -Aviator Nation, together with the California inspired…

Footwear to cosmetics: Birkenstock’s extension adds a new chapter

Birkenstock is providing marketing professionals with another case of “double-take”…

The Month in Brand Innovation

1. Sustainable Positioning A common refrain of business and marketing media is…

Reportage eyewear: licensing in the time of integration

“Strange days”: that could be the licensed eyewear industry in…

DESIGN

colette: 20 years of retail innovation

colette: 20 years of retail innovation

Colette, the legendary Paris concept store is turning 20, and nothing could describe the Colette spirit better than the birthday celebrations it has…

A Gabsule collection with Fiat 500

The Italian bags brand Gabs is renowned for its colorful…

Hard brand extension: Birkenstock develops a range of beds

The most fascinating examples of brand extension are often the…

Vespa footwear: brand licensing by design

Amongst the new licensed projects spotted at the latest Pitti…

ENTERTAINMENT

Beauty and the Beast: beyond merchandising

Beauty and the Beast: beyond merchandising

Disney has already given us plenty of lessons in how to heighten expectations – and fashion buzz – by using halo licenses,…

Eva Longoria launches her apparel line

“Creating this collection has always been a dream of mine.…

Merchandising, fashion, retail, the Daft Punk way

The main reason the French electronic duo Daft Punk has…

Stuart, Carl and Kevin to design the next PUMA collaboration

For Autumn-Winter 2017, just in time for their next movie…