BrandJam

Some overnight successes bloom and wither in the space of a day, while the Happiness brand just keeps on flowering and putting out new shoots. So what’s the secret of their success? We talked to the founders of Happiness, who are busy forging ahead  with brand extension Brand Jam: The Happiness brand shot to fame a few years ago with “Happiness is a $10 tee”. It sounds more like a slogan than a brand? Michael Scarpellini: Yes, HappinessRead more...

Zeon Limited, a wholly-owned subsidiary of the Herald Group, announced that it has signed a worldwide licensing agreement with British lifestyle brand Barbour to design, market and distribute a collection of watches under the Barbour brand name. The first products will be launched in the second half of 2014. The watch collection, consisting of a range of ladies and men’s watches retailing between 80 euros to 290 euros, will be availableRead more...

MTV is running after the fashion biz. A deal with Mia Bag, the must-have creation by the designer Monica Bianco, has been announced for the development of limited editions of MTV branded Mia Bags. The range stays true to Monica Bianco’s style: leather and metal, and camouflage canvass to celebrate the hip hop and rap culture, which MTV fosters with tv programs like Spit and the Hip Hop Awards. The range, showcased at the Milan fashionRead more...

A new adventure looms for the well-known handbag brand founded by Chiara Felici and Manuela Casella Le Pandorine’s new project for very young fans makes its debut at the next Pitti Bimbo in June. A capsule collection for girls from 4 – 14 with t-shirts and dresses in a rainbow of colours and fresh, fun materials, all with the obligatory ironic slogans from the iconic bags that has made this brand so famous. The collection has beenRead more...

Brand Jam was at Cosmit, Milan International design fair, reporting the most interesting licensing projects. Here they are: AdiAcqua: new collaboration between Alessi and Acque Bognanco. Giovanni Alessi Anghini designed the new glass bottle for Fonti Ausonia and Gaudenziana, sparkling and natural water Moret Art Carpets: limited edition of carpets designed by: Lawrence Ferlinghetti, Dario Fo, Cleto Munari, Alessandro Mendini, Ettore Mocchetti,Read more...

The Chrysler brand continues to build upon signature design and Detroit-born style with the new 2013 Chrysler 300C John Varvatos Limited Edition. A 30-second commercial titled “Unboxing” showcases the collaboration with the world-renowned fashion designer and Detroit-native John Varvatos with, and also includes a guest cameo made by Detroit-rocker Iggy Pop. A concentrate of John Varvatos fashion style, this limited edition includesRead more...

A brand that kicks over the traces with licenses that do exactly the same: Blomor has never bowed to convention, thanks mainly to its founder. We interviewed Mattia Mor to discover the key to Blomor’s success. Read more...

Italdesign Giugiaro and Lanificio F.lli Cerruti together for a peculiar co-brand that mixes design and innovation with Italian heritage and craftsmanship. Italdesign Giugiaro, to celebrate 45 anni in business, realized Parcour, a new GT car coupé and roadster, based on the original concept of a Sport Utility Vehicle and, with a versatile soul, designed for extensive use on all types of terrain. Presented last week in world première atRead more...

Macy’s has partnered with Li Fung USA and Authentic Brands Group to create an apparel collection that re-imagines the style of the icon of the 20th century for the 21st century fashionista. The “Marilyn Monroe-only at Macy’s” line will launch in March in 150 Macy’s stores and online at macys.com. Ranging from 29 $ to 89 $, the collection is flirty and ultra-feminine, and includes not only dresses, but girl-next-doorRead more...

Just closed the 2013 edition of Mido, the international eyewear exhibition. Brand Jam was there to pick all the licensing news and the most interesting collaborations. New trends and  new styles reported for you: Read more...