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LIFESTYLE

Louis Vuitton is back with an other art collaboration

Louis Vuitton is back with an other art collaboration

The luxury brand Louis Vuitton, was the first to identify the great potential of artistic collaborations. Not only as a matter of…

Yes I Am for Mentos, a fashion party for the limited edition launch

One interesting case about how co-branding and collaboration platforms can…

Rolling Stone celebrates its 50th with Levi’s

1967 marks the foundation year, not only of Rolling Stone…

Tezenis launches a new colorful spring collaboration with Chupa Chups

Chupa Chups® never stops to amaze its lovers! After thousands…

TRENDS

The Month in Brand Innovation

The Month in Brand Innovation

1. Spain Shines In March, Spain saw an upsurge in brands using remarkable products to call attention to themselves. Things kicked off…

Music events turn into lifestyle brand containers

Music, surf, and American 70’s aesthetics are the ingredients Honda…

Footwear to cosmetics: Birkenstock’s extension adds a new chapter

Birkenstock is providing marketing professionals with another case of “double-take”…

The Month in Brand Innovation

1. Sustainable Positioning A common refrain of business and marketing media is…

DESIGN

Reportage Milan Design Week 2017

Reportage Milan Design Week 2017

Milan has just come back to its usual routine after one of the carziest week of the year. As promised in our…

Milan Design Week 2017: the best of collaboration

The Design Week is one of the best opportunity that…

Chupa Chups between Art, Fashion and Design

Chupa Chups, the most “pop lolly” in the world, is…

Vespa with Peuterey: design and fashion licensing at Milano Design Week

Fashion and Design are two of the best expressions of…

ENTERTAINMENT

Paco Rabanne 1 Million plays with Monopoly

Paco Rabanne 1 Million plays with Monopoly

Launched in 2008 by Puig, Paco Rabanne’s One Millions is one of best sellers in the fragrance industry. After a first criticism…

Scotch & Soda with Felix the Cat

Dutch fashion brand Scotch & Soda this month showcased to…

Beauty and the Beast: beyond merchandising

Disney has already given us plenty of lessons in how…

Eva Longoria launches her apparel line

“Creating this collection has always been a dream of mine.…