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LIFESTYLE

Eco-sweet Collaboration: Chupa Chups + Parafina

Eco-sweet Collaboration: Chupa Chups + Parafina

The young Spanish eyewear brand, Parafina, has teamed up with the most famous lollipop in the world, Chupa Chups, to create an…

Wrangler by Peter Max

During the last edition of Pitti Uomo, Wrangler unveiled a…

Sun City Group launches Sergio Tacchini kidswear

Sergio Tacchini brand will bring its style to kids thanks…

NSFW capsule collection: HUF X Penthouse

HUF, the skate and streetwear brand is well known for…

TRENDS

Nomadic dreamer and Digital Urbanity: reportage from Mipel TheBagShow

Nomadic dreamer and Digital Urbanity: reportage from Mipel TheBagShow

Nomadic Dreamer and Digital Urbanity are two of the four categories (with Small Leather Goods and Travel Luggages) showcased at Mipel-The Bag…

The Month in Brand Innovation

1. Happy Innovators Last month’s news of the majority buyout of Happy Socks…

Reportage Homi: home and gift trends

After Maison&Object we had a look around at HOMI, the…

Reportage: MaisonObjet

Gift and décor events are never short on variety, but our…

DESIGN

A Gabsule collection with Fiat 500

A Gabsule collection with Fiat 500

The Italian bags brand Gabs is renowned for its colorful and irreverent designs. Now, the never-ending fun and coolness of “Cinquino”, Fiat…

Hard brand extension: Birkenstock develops a range of beds

The most fascinating examples of brand extension are often the…

Vespa footwear: brand licensing by design

Amongst the new licensed projects spotted at the latest Pitti…

For your pleasure, Lego in “The Art of the Brick” Milan event gallery

“The Art of the Brick” is a global touring exhibition…

ENTERTAINMENT

Merchandising, fashion, retail, the Daft Punk way

Merchandising, fashion, retail, the Daft Punk way

The main reason the French electronic duo Daft Punk has reached such global success is probably their special mash-up of house music,…

Stuart, Carl and Kevin to design the next PUMA collaboration

For Autumn-Winter 2017, just in time for their next movie…

Valentine’s Day 2017 is dyed Betty Boop Red

The ultimate ‘black and white’ femme fatale, Betty Boop, has…

Branding and licensing seminars at SMMEX 17, Wembley Stadium

SMMEX, the sports merchandise and marketing exhibition, returns to London’s…