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LIFESTYLE

Sarah Jessica Parker expand her business on Amazon

Sarah Jessica Parker expand her business on Amazon

Sarah Jessica Parker has just announced her last shoes collaboration with Amazon Fashion Europe. The Sex and the City’s beloved character, Carrie…

Macson fetes its 75th anniversary with Chupa Chups

Macson, the Spanish mens’ clothing brand, celebrates its 75th anniversary…

Head turns sport attitude into lifestyle

A healthy sport attitude has become a real trend in…

JW Anderson X Converse at Pitti Uomo

Converse has a wide number of collaborations in its credits, with…

TRENDS

Colette closes and presents a capsule with H&M Studio

Colette closes and presents a capsule with H&M Studio

“Colette Roussaux has reached the time when she would like to take her time; and colette cannot exist without Colette” with this…

Berlin Fashion Week Reportage pt. 1: Skateboarders vs. Dior?

“Hey I don’t skate, I just want to look cool”.…

New Generation Ken is coming to play

Based on the “new-gen” scope, and to propose the brand…

The Month in Brand Innovation

1. IKEA’s New Soft Power Over the last decade, practically…

DESIGN

Ray-Ban and Scuderia Ferrari, from sponsorship to license

Ray-Ban and Scuderia Ferrari, from sponsorship to license

As the world’s most popular eyewear brand, Ray-Ban recently signed a high-profile sponsorship agreement with Scuderia Ferrari, and the Ray-Ban logo now…

Have a SmiLeey workday

Smiley World has announced another raid on the fashion business with a…

Reportage Milan Design Week 2017

Milan has just come back to its usual routine after…

Milan Design Week 2017: the best of collaboration

The Design Week is one of the best opportunity that…

ENTERTAINMENT

Barbie x Missguided, building the new Female Power brand

Barbie x Missguided, building the new Female Power brand

Barbie is globally recognized as an iconic fashion doll for girls, but the new licensing strategies at Mattel strive to get her…

Berlin Fashion Week Reportage pt.2: cartoonification

When at Pitti Uomo, we reported how rare it is…

Licensing Japan 2017: market insights

Last week we visited Content Tokyo 2017, for our usual…

Charlotte Olympia takes Spider-Man in her web

Luxury shoes and accessories brand Charlotte Olympia has joined forces…