Mondadori Portfolio: picture this
An archive of over 4 million images, ranging from classical art to the cinema, from graphics to celebrities and from food to the naïf. The Mondadori Portfolio boasts the sort of collection only a publisher with a hundred years of history could ever hope to achieve. And now this collection is no longer confined exclusively to partners looking for pictures with the right impact, the Mondadori  Portfolio project is taking it to market forRead more...
By Mick Regan | Jul 30 2014 |
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Bread&Butter and Premium vol.2: lifestyle marketing is no picnic
  New brand image, extension to new range of products, leveraging on heritage : marketing a lifestyle brand forces to be relentless and always proposing innovation, new inspirations and moods. We selected some of the branding vibrations at Premium and Bread&Butter, as a reference for any contemporary branding activity. From the seduction of Mazda to Tom’s help to people in need; from the evolutions of Crocs as a single product toRead more...
By Gianni Bravo | Jul 23 2014 |
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Reportage Bread n Butter/Premium, volume 1: characters are back?
Brand Jam is just back from Berlin Fashion week, Bread n Butter and Premium mainly, to sneak peek the next moves of licensed sportswear and accessories. It may come as no surprise for some, but lifestyle brands and music aside, character licensing is coming up strong again. Mickey, Bambi, Peanuts, Minions and Adventure Time are pairing NFL, Fender, Goodyear, Coca Cola, CR7 Cristiano Ronaldo on these trade fairs booths. So, don’t missRead more...
By Long J. Silver | Jul 16 2014 |
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Flash reportage on Heritage: how the smartest brand are betting on it
Doria 1925, Italian fine hatters since then, or New Era, relaunching their own hits of the 90’s, Ben Sherman and Lacoste playing on contemporary modernism, D.A.T.E. recovering patterns from the tennis fields of the 60’s, Burton taking on the 70’s. Some inspirational pics selected for you at the last Pitti Uomo edition, explain how to stay contemporary with our own roots. See the full Reportage Read more...
By Long J. Silver | Jul 07 2014 |
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Kidswear licensing 2015: glamour, pop and mini-geek
The best branded licensing ranges caught for you at Pitti Bimbo showing next Spring Summer 2015 collections. Packed with more than 100 pics, this BrandJam reportage will inspire all marketers and licensing professionals. Among the branding trends to notice: mini-geek, mini-pop, characters glam, luxury sportswear. And don’t miss Star Wars catwalk in a real Jedi duel! See the full Reportage Read more...
By Jeanne Dark | Jul 02 2014 |
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Brand extension co branding and licensing at Pitti Uomo
Summer 2015 will feature a number of collaborations and co-branding:do not miss the best branding vibes just caught for you at Pitti Uomo.  Not only menswear, but accessories, shoes, and womenswear as well in a rich and inspirational reportage. And there’s more: a special section dedicated to “heritage” projects will follow suit. Stay tuned! Read more...
By Gianni Bravo | Jun 24 2014 |
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Fender and Hollywood Trading Company: good friends
Fender’s lifestyle brand extension was premiered last year at Licensing Expo, thanks to the collaboration between Fender and Beanstalk; now it is getting momentum not only in its homeland, but in Europe also. New partners have been announced recently, like the apparel license to Sunset Bioworld, and the co branding with HTC Hollywood Trading Company. Hollywood Trading Company, a California brand with creativity and manufacturing balancedRead more...
By Long J. Silver | Jun 17 2014 |
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Happiness for Michelangelo
A new collaboration for Happiness, this time to pay tribute to Michelangelo Buonarroti, the Master. An exclusive apparel collection to celebrate the 450th Anniversary of Michelangelo Buonarroti ‘s death, unique and extraordinary artist. The line, that will be presented during the next Pitti Uomo edition, originates by the special collaboration with Casa Buonarroti Foundation, MetaMorfosi Cultural Association and the internationalRead more...
By Nancy Drew | Jun 06 2014 |
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If Li & Fung spins off brands and licensing business
Li & Fung Limited, the world’s leading multinational consumer goods sourcing, logistics, and distribution group, announced last week the acceptance for review of its application to the Stock Exchange of Hong Kong for the listing of Global Brands Group. The new standalone company is a spin-off based on the reorganization of the distribution network, to align the private label business to the trading business, while keeping a dedicatedRead more...
By Mick Regan | Jun 03 2014 |
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Petit Bateau x Spring Court with stripes and flowers
Petit Bateau signs a collaboration that blows stripes and flowers with Spring Court. The meeting of these two French icons seemed obvious: on the one hand, a label famous for its timeless look and fine quality, historically cult of childhood become the benchmark of kidswear, now also loved by the grown up fashion addicted for its adult apparel collection. On the other hand, the white tennis shoes created by Georges Grimmeisen in 1936,Read more...
By Lynda Carter | May 27 2014 |
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