Promo


LIFESTYLE

JW Anderson X Converse at Pitti Uomo

JW Anderson X Converse at Pitti Uomo

Converse has a wide number of collaborations in its credits, with a special mention to luxury labels’ partnership. The iconic sneaker brand has…

Pitti Uomo Reportage: brand psychedelia

This Pitti Uomo number 92 edition will be remembered not…

A new make-up collaboration for Karl Lagerfeld

The unstoppable fashion celebs, Karl Lagerfeld and his cat Choupette,…

Magnum x Moschino: the ultra creative side of FMCG

Many FMCG brands have a pop-art flipside and it is…

TRENDS

Customize and personalize: the new obsession of lifestyle brands

Customize and personalize: the new obsession of lifestyle brands

The obsession for customization and hyper personalization has taken the lifestyle and fashion brands. A couple of weeks ago, Louis Vuitton launched…

The Month in Brand Collaboration

1. Power Retailing Like most of the last decade, 2017…

Retail activities after a licensing programme: Ferrero opens Nutella Cafè

Sweet Home Chicago. Ferrero, the makers of Nutella, has just…

PITTI Bimbo Preview: lifestyle news

From June 22 to June 24, the Fortezza da Basso…

DESIGN

Ray-Ban and Scuderia Ferrari, from sponsorship to license

Ray-Ban and Scuderia Ferrari, from sponsorship to license

As the world’s most popular eyewear brand, Ray-Ban recently signed a high-profile sponsorship agreement with Scuderia Ferrari, and the Ray-Ban logo now…

Have a SmiLeey workday

Smiley World has announced another raid on the fashion business with a…

Reportage Milan Design Week 2017

Milan has just come back to its usual routine after…

Milan Design Week 2017: the best of collaboration

The Design Week is one of the best opportunity that…

ENTERTAINMENT

Google Live Cases with Kiss for “live” merchandising

Google Live Cases with Kiss for “live” merchandising

Kiss and Google have just released a range of Kiss Live Cases, the customizable phone cases range for Nexus and Pixel, Google’s…

Lidl launches a low-cost fashion collection with Heidi Klum

The German global discount supermarket is back with a new,…

Licensing Expo 2017: our reportage

While Licensing Expo, the largest event for the global licensing…

Twin Peaks: merchandising is not what is seems

After 26 years, the supernatural crime drama created by David…