Reportage: Milan Design Week best licensing projects
Brand Jam was at Milano Design Week to catch all the newest and most interesting licensing projects. In our reportage don’t miss: Scavolini teams up with the Japanes design Studio Nendo directed by Oki Sato. The KI Collection concept, for kitchen and bathroom, is based on the idea of a container (Ki is the Japanese word for ‘container’) Kartell presented the bathroom collection in collaboration with the Swiss companyRead more...
By Jeanne Dark | Apr 15 2014 |
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Neymar Jr for Police eyewear
After the announcement of its new testimonial, Neymar Jr, Police now presents a special model with bold and contemporary design created especially for him and reflecting the personality of the talented Brazilian footballer. The brand’s vintage soul is enriched with an innovative and unique finish. The temples are reinterpreted in a modern way and present two hues in a contrasting matte and chrome finish that continues on to the frontRead more...
By Lynda Carter | Apr 08 2014 |
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PRAIO: focus on brand extension and I.P. protection
We’ve been keeping an eye for a while now on a brand that has been growing steadily, thanks to the way it has concentrated on a single, innovative product: trousers in jersey that looks like denim. And the idea is catching on with some big names too. Praio, our brand du jour, has also recently started working on co-branding and brand extension. So we went along to ask founder Riccardo Manente where he was heading for the future and howRead more...
By Long J. Silver | Apr 01 2014 |
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Barbour and Land Rover: Brit chic
Two quintessentially British icons, Barbour and Land Rover, joined forces to create their first clothing collection for Autumn Winter 2014 called the ‘Barbour for Land Rover’ A lifestyle range which will be a modern interpretation of both brand’s rich heritage and shared understanding of how style and functionality work together to culminate in products which are sophisticated, capable, stylish and reliable. The collectionRead more...
By Jeanne Dark | Apr 01 2014 |
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MCS races with MotoGP
MCS, Italian based fashion brand formerly known as Marlboro Classics, has secured with Dorna Sports a licensing agreement to produce a range of MotoGP casual wear. The blend of heritage racing mixed with classic American western lifestyle is the keyword to this collection, which includes a line of leather and canvas jackets, jeans, T-shirts, sweatshirts and polo shirts, all carrying MotoGP related branding and imagery. MCS, recently soldRead more...
By Gianni Bravo | Mar 25 2014 |
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Goodyear: no tyre-kickers shoes
Goodyear is strengthening its licensing program: after launching the sportswear collection in Europe (see the pictures of Punch licensee in our Brand Jam reportage of Berlin Fashion Week in January 2014) the tyres brand inks a double deal for footwear in Italy and USA. A complete range of sport shoes will be developed and distributed in Italy by Footwear Cebo International, an Italian company which specializes in sport footwear, and byRead more...
By Mick Regan | Mar 19 2014 |
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Check out J-Lo jewellery,bags and shoes, and other women accessories licensed brands
J-Lo range of jewellery and accessories was caught at Mipel-The Bag Show, licensed to Kléo, along with a number of licensed brands for women. Standing out: Ines de la Fressange chic range and all the replica women brands for girls. Check out our “women accessories reportage”, or  click here. Read more...
By Lynda Carter | Mar 12 2014 |
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Mens’ Accessories Reportage: all the best licensed ranges
Brand Jam was at Micam-the Shoe  Event to select the most innovative licensing and co-branding projects for autumn 2014. Don’t miss:   Maserati and Tonino Lamborghini luxury sneakers Happiness rock n  roll style sneaker range Kenzo pop mood La Martina Polo More information on our Reportage. Read more...
By Nancy Drew | Mar 12 2014 |
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Eyewear 2014: licensed brands and fashion labels at a glance in our reportage at Mido14
Don’t miss: Alessi eyewear Kardashians collection Superdry Infinity RedBull See all the news collected in our Reportage section or click here. Read more...
By Lynda Carter | Mar 05 2014 |
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Womenswear and Accessories: brands and trends for Autumn Winter 14 at Milano Fashion Week, Super and White
Don’t miss: Faliero Sarti new Disney luxury range Akkua R’evolution with Hunger Games Alberto Guardiani punk diva boots See all the news collected in our Reportage section or click here. Read more...
By Mick Regan | Feb 26 2014 |
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