Haikure and New Holland Agriculture
Haikure, the Italian denim brand whose mission is to respect people and nature by promoting a new fashionable and eco-friendly lifestyle, has partnered with New Holland Agricolture, the world manufacturer of agricultural equipment to launch a new range of apparel. The commitment towards sustainability represents a strong bound between Haikure and new Hollad Agricolture. By adopting the true meaning of sustainability the two brands together,Read more...
By Lynda Carter | Aug 26 2014 |
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D.A.T.E. for giulianoFujiwara
D.A.T.E. for giulianoFujiwara, a new co-branding that merges the contemporary soul of the Florentine brand with the unconventional style of the Italian-Japanese label, creating an exclusive and elegant sportswear collection. The project consists of an apparel collection and a selection of sneakers with a sporty-vintage touch mixed with a contemporary soul. D.A.T.E. opened Giuliano Fujiwara historical archive, developing a new edition ofRead more...
By Jeanne Dark | Aug 19 2014 |
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Wooster + Lardini, double interview
The Lardini Group has launched a collaboration with Nick Wooster, who will be the ambassador of their collections in America (on display in the M5 showroom in New York) with a capsule collection targeted not only to Europe, but also to the US and to Asian markets including Japan and Korea. The Wooster + Lardini collection premiered at Pitti Immagine Uomo, where this double interview was taken B.J.: Name? N.W.: Nick Wooster L.L.: Luigi Lardini B.J.:Read more...
By Nancy Drew | Aug 05 2014 |
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Mondadori Portfolio: picture this
An archive of over 4 million images, ranging from classical art to the cinema, from graphics to celebrities and from food to the naïf. The Mondadori Portfolio boasts the sort of collection only a publisher with a hundred years of history could ever hope to achieve. And now this collection is no longer confined exclusively to partners looking for pictures with the right impact, the Mondadori  Portfolio project is taking it to market forRead more...
By Mick Regan | Jul 30 2014 |
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Bread&Butter and Premium vol.2: lifestyle marketing is no picnic
  New brand image, extension to new range of products, leveraging on heritage : marketing a lifestyle brand forces to be relentless and always proposing innovation, new inspirations and moods. We selected some of the branding vibrations at Premium and Bread&Butter, as a reference for any contemporary branding activity. From the seduction of Mazda to Tom’s help to people in need; from the evolutions of Crocs as a single product toRead more...
By Gianni Bravo | Jul 23 2014 |
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Reportage Bread n Butter/Premium, volume 1: characters are back?
Brand Jam is just back from Berlin Fashion week, Bread n Butter and Premium mainly, to sneak peek the next moves of licensed sportswear and accessories. It may come as no surprise for some, but lifestyle brands and music aside, character licensing is coming up strong again. Mickey, Bambi, Peanuts, Minions and Adventure Time are pairing NFL, Fender, Goodyear, Coca Cola, CR7 Cristiano Ronaldo on these trade fairs booths. So, don’t missRead more...
By Long J. Silver | Jul 16 2014 |
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Flash reportage on Heritage: how the smartest brand are betting on it
Doria 1925, Italian fine hatters since then, or New Era, relaunching their own hits of the 90’s, Ben Sherman and Lacoste playing on contemporary modernism, D.A.T.E. recovering patterns from the tennis fields of the 60’s, Burton taking on the 70’s. Some inspirational pics selected for you at the last Pitti Uomo edition, explain how to stay contemporary with our own roots. See the full Reportage Read more...
By Long J. Silver | Jul 07 2014 |
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Kidswear licensing 2015: glamour, pop and mini-geek
The best branded licensing ranges caught for you at Pitti Bimbo showing next Spring Summer 2015 collections. Packed with more than 100 pics, this BrandJam reportage will inspire all marketers and licensing professionals. Among the branding trends to notice: mini-geek, mini-pop, characters glam, luxury sportswear. And don’t miss Star Wars catwalk in a real Jedi duel! See the full Reportage Read more...
By Jeanne Dark | Jul 02 2014 |
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Brand extension co branding and licensing at Pitti Uomo
Summer 2015 will feature a number of collaborations and co-branding:do not miss the best branding vibes just caught for you at Pitti Uomo.  Not only menswear, but accessories, shoes, and womenswear as well in a rich and inspirational reportage. And there’s more: a special section dedicated to “heritage” projects will follow suit. Stay tuned! Read more...
By Gianni Bravo | Jun 24 2014 |
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Fender and Hollywood Trading Company: good friends
Fender’s lifestyle brand extension was premiered last year at Licensing Expo, thanks to the collaboration between Fender and Beanstalk; now it is getting momentum not only in its homeland, but in Europe also. New partners have been announced recently, like the apparel license to Sunset Bioworld, and the co branding with HTC Hollywood Trading Company. Hollywood Trading Company, a California brand with creativity and manufacturing balancedRead more...
By Long J. Silver | Jun 17 2014 |
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