Happy Socks launches Yellow Submarine limited edition

Happy Socks pays a tribute to The Beatles’ Yellow Submarine, preempting the celebrations of the 50th anniversary of the movie. The psychedelic-pop aesthetic seems right on trend, as we reported on our recent reportages from Pitti…

GI Joe x Alpha Industries, mixing military with pop culture

For a long time our articles have focused on exposing how collaborations and certain licensed or co-branded activities can elevate lifestyle brands and create what we call “remarkable products”. Such inspirations are well-trodden territory for Alpha Industries, a…