Converse is closing its year of collaborations with a double blow to please millennials: Miley Cyrus and Chiara Ferragni have been both commissioned to contemporarily interpret the iconic Chuck Taylor.
Late in november we have seen the launch of Miley Cyrus’ capsule collection, where the child prodigy at Disney turned successful (and controversial) popstar has added her glittered twist.
Now Converse picked the global influencer Chiara Ferragni to add her touch to the legendary sneaker. The collection, again with glitters and the obligatory Chiara Ferragni eye motif, is available from December 1st on the influencer’s web site, Converse.com and Aw Lab, and retailed at €120. A preview on her instagram profile has already bounced on the net.
Celebrities and bloggers are the most immediate connection to millennials. Huge in number, unfaithful to brands but hyper-connected and influenceable. Converse, after a number of collaboration in diverse tiers of subtlety is thriving to win millenials, more than it already did.