Hong Kong, the gate to the Asian licensing business

Brand Licensing professionals asking themselves if Hong Kong International Licensing Show is worth a visit should read these followign highliths.

Between the 370 exhibitors from 12 countries CAA GBG Global Brands, IMG, LMCA, Global Icons, along with Warner Bros. and Nickelodeon stand out for their position in the global licensors ranking.

This may come as no surprise, as the event is growing more and more to the business gate to the Asian growing brandlicensing market, and it is supported by Asian governments including The Ministry of Culture PRC, The Ministry of Culture of Thailand, Taiwan Trade Centre (TAITRA) and Multimedia Development Corporation Malaysia (MDeC).

And besides the standard trade fair model, contents are key, and we will be there for that reason mainly. The Asian Licensing Conference program is always avidly attended by visitors.

These year senior executives from Cartoon Network Enterprise, The Electrolux Group and Brandgenuity will speak in the two plenary sessions of the conference about the rising opportunities in building brand excitements and reinforcing customer loyalty.

The second day China thematic session will focus on the licensing opportunities brought by the changing lifestyle on the mainland, with senior executives from iQIYI, Tencent, NBA China and Fantawild.

Asian digital and gaming brand market, the third largest of the world for licensed products, will be the focus of a special session, with speakers including representatives from Ubisoft and Activision-Blizzard-King and the Asian behemots Benesse and Tsuburaya.

More info here