Moschino and the cartoon couture: My Little Pony

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“I’m kind of cartoon couture over here. But I love it. I love that it has memories for people and it connects to people and it’s a different kind of bridging a gap of something new with something familiar”. So went Jeremy Scott, Moschino creative director, in an interview to Hollywood Reporter during the launche of Powerpuff Girls x Moschino in 2015.

The “cartoon couture” goes on with Hasbro’s My Little Pony, with a collection which will be showcased during Milano Fashion Week following the same path as before. A teasing video on the official Moschino website and social channels has been uploaded one week before the official presentation. Special gadgets for the press and bloggers who will be lucky enough to attend the catwalk on September 21st will be the props to ignite the social buzz during the catwalk, while the runway capsule collection -a very limited edition- will be premiered for the fans on Moschino web store, the collection being out on the shelves not before January 2018.

But it’s not just a matter of communication: the personal interpretation of the characters drawn by this pop-obsessed designer is pivotal to create unique concepts, and it’s especially the uniqueness of the context in which they live that solve the equation.

It can be the rap scene of the 80’s reinvented through the Looney Tunes, or the car wash theme which launched the Powerpuff Girls collection, or the urban soldier environment created for Transfomers men collection: Jeremy Scott’s creation are always based on his very special artistic view.

While we expect special unicorns and rainbow in less than a week, here is a quick rundown of the latest Moschino cartoon couture adventures.

About Paolo Lucci

Branding and licensing specialist, Brand Jam’s founder and heartful promoter.