Nespresso teams up with Craig and Karl

Nespresso has launched its Limited Edition Festive Collection for the upcoming Christmas season in collaboration with the renowned artists Craig & Karl (Craig Redman and Karl Maier).

The collection includes Nespresso Limited Edition Variations coffees and espressos and a selection of accessories intended to be a perfect gift for both design and coffee aficionados.

The creative couple has been inspired by traditional candies that evoke nostalgic childhood memories, applying their love for simple shapes and colourful patterns with a wry sense of humour.

The collaboration is part of the “Joy In Every Cup” global integrated campaign, created by McCann Worldgroup Milan, debuted worldwide with online videos, print ads, digital and social media activities, and CRM, as well as consumer engagement, both on the brand’s social channels and in trade & retail stores.