Ray-Ban and Scuderia Ferrari, from sponsorship to license

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As the world’s most popular eyewear brand, Ray-Ban recently signed a high-profile sponsorship agreement with Scuderia Ferrari, and the Ray-Ban logo now appears on the SF70H Ferrari’s Formula One livery.

With this sponsorship deal, Ray-Ban’s own red merge with the Scuderia Ferrari racing red extending the reach of the champion of eyewear in the exciting world of Formula One.

Part of this deal includes a Ray-Ban for Scuderia Ferrari Collection, out now online on Ray-Ban.com, Ferrari.com as well as the Luxottica & Ferrari retail stores.

“Pushing the limits to meet new challenges with high performance style” and “state-of-the-art design and technology” are the keyword which presents this partnership, which comes after a parallel license granted by Ferrari to Oakley, owned by the same Luxottica group as Ray-Ban.

The collection echoes the aerodynamic design, materials and the colors of the Scuderia Ferrari, inspired of course by Ferrari red and Modena yellow.

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