Consumer engagement: additional benefits of anti-counterfeiting products

Constant advances in mobile technology have drastically changed the way that consumers interact with brands. It is no surprise that consumer engagement helps drive more sales and increase average revenue per user. Smartphones and QR codes…

Is Your Licensed Brand “Big Enough” for a Brand Protection Program?

  A common question that arises when brands consider initiating a brand protection licensing program is whether the brand is “big enough” to warrant the investment in those kinds of services. We work with many…