A year in our news: the most read articles of 2017

With the year 2017 coming to an end looking back at what we reported during a whole year let us spot inspirations and achievements altogether.

A good moment to classify our best stories according to the number of pages / visitors they registerd. This is what we got.

1) Moschino and the Cartoon Couture: My Little Pony

A true premiere, so much so that we did not have any image to show as the catwalk came two days after. But the gallery with all the recent Cartoon Couture won the audience.

2) colette: 20 years of retail innovation

Just some days before announcing the closing, the iconic concept store at Paris, Rue St. Honoré was celebrating its 20th year with a festival of collabs.

3) Levi’s VP Brand Marketing Europe on brand experience

One of the most influencing global lifestyle brand’s intriguing strategy, above and beyond social media.

4) The Brand Jam Mag n. 3 – The Girl Power Issue

Probably our best issue in three years, at least according to the clicks registered.

5) Chiara Ferragni and Evian: idle thoughts on over-exposure

Ok, she’s the most powerful influencer in the world according to Forbes. But this Evian story was not one of her best shots, and it was launched in a riddle of other collaborations in the same days. Liked, anyway.

6) Hard Brand Extension: Birkenstock develops a range of beds

Probably one of the hardest to believe, but the best clicked news in 2017. We got a great number of new visitors, out of our mainstream readership.

7) Pitti Uomo sneak peeks: Tommy Hilfiger with Rossignol

Reportages are our special dish. Tommy was there, by the way, and we met him.

8) Lidl launches a low-cost fashion collection with Heidi Klum

Really something to be debated: low prices with high charme. Probably we got the right angle.

9) Luxury, cartoon and seduction: the footwear branding trends at Micam

Reportage, again. Luxury big boys were featuring, so we went at it easily

10) Reportage Maison&Objet.

The best design trends for the years to come, packed in a single and deep reportage. Immediately liked.

This is our best-performing roster of news in 2017. Now we will take a little rest, and will come back in the beginning of January 2018 with a brand new enthusiam.

Thank you for following, we wish you all a very merry 2018!

About Paolo Lucci

Branding and licensing specialist, Brand Jam’s founder and heartful promoter.