Using an icon as a part of the whole story says more than slapping a logo on a licensed product, and State Bicycle Co. seems to understand this basic rule as a method for creating remarkable licensed products.
State Bicycle Co. is a rider-developed brand of bicycles and accessories, launched in 2009 by three Arizona cycling addicts with the goal of introducing aesthetically striking bicycles to the fixed gear/single speed market.
So the The Simpsons x State accessory line comes as a perfect fit with the aesthetic of fixed-gear freaks, especially because the range is themed on the pink donut, as a subtler icon referred to the Springfield family.
Homer’s favorite food has inspired State to create an entire line of goods that exude flair for a daily commute or ride. Featuring a number of collectible items with the classic Homer Simpson donut design, these accessories not only indulge Simpsons fans, but also meet the demands of the urban commuter. The line consists of a selection of “dad hats”, t-shirt, a cycling cap, jersey, roll-top backpack, water bottle, bar tape, foot straps, and saddle.