Anna Dello Russo signed Tod’s Winter Capsule Collection

Editor at large and creative consultant for Vogue Japan, Anna Dello Russo, is a real fashionista and she is particularly in love with anything flashy and eccentric. We already had proof of her ability in creating amazing accessories thanks to the collaboration with H&M but with this collection, designed for Tod’s, she created something exciting and unique.

The theme chosen by Dello Russo for this capsule is the Circus, who names also the collection. A theme that seems to be dear to designers, indeed, we already saw Marcel Wander experimenting the Circus for Alessi table accessories collection, or the Australian brand of nightwear Peter Alexander for its pyjamas collection.

The result of this collaboration is a capsule collection of accessories extravagant and exuberant in representing the fantastical world of life under the Big Top. Dello Russo explained her decision saying that she wanted to create a collection centred on the theme of metamorphosis, disguise and, above all, entertainment, all elements that she sees also in fashion.

Tod’s Double T bag and leather coin purses are the items that are likely to capture the attention first with clown or elephant faces, but she also gave the classic Gommino loafer a new make-up made with glitter, stars, stripes, diamond prints, feather charms and fur trimmings.

The collection is quite far from the house’s traditional design approach, or the “simply pink” collaboration with the fashion blogger Chiara Ferragni launched last summer but, after all, the collaboration is with Anna Dello Russo who has for sure a fearless approach to fashion .

Presented with a special event at the fashion house’s Omotesando store in Tokyo, Tod’s Circus pop-up will be set up also at the brand’s stores in Milan, Paris, Shanghai, Beijing, Hong Kong, Singapore, Dubai and Kuwait.

About Ambra Farioli

Branding consultant and web communication expert, always on the go looking for interesting brands’ r-evolution projects. Last but not least, passionate Brand Jam managing editor :-). If you wish to discover more follow me on twitter @Ambra_Farioli