UGG x Jeremy Scott, vintage-pop collab

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After the Jimmy Choo collaboration, which dates back to 2010, UGG teams up with pop culture king Jeremy Scott to create an exclusive eight-piece collection.

A mix of iconic UGG Classic and heritage styles updated with the bold and playful wit of Jeremy Scott. From the Classic Short Jewel which features hand sewn beads and jewelled hardware chosen by Jeremy, to the Classic Short Flames with fiery red and yellow embroidered signature flames, the collection o includes not only women models but also for kids, and men.

The collection will hit the market not before September 15th, but the buzz has already ignited the web. As usual Jeremy Scott plays the ad campaign as a protagonist, together with Lil Yachty and Jasmine Sanders in an L.A. vintage -pop scene.

Next in line will be UGG x 3.1 Philip Lim, due in October.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.