24 Bottles with Woolrich, accent on lifestyle

24 Bottles is an Italian brand which is born in 2013 to offer cool and reusable products as an eco-friendly alternative to plastic bottles.

Thanks to the growth of conscious consumers, now the company exports an astonishing 80% of its turnover, covering Europe, Canada, Japan, and Australia, and its stylish bottles are sold at stores like Rinascente Milano, Merci and Fondation Lousi Vuitton in Paris, Zerum Lifestyle in Vienna, RS in Barcelona, Hut Spot Amsterdam.

To boost its global reach and to cater to clients and consumers in the lifestyle arena, 24 Bottles is leveraging on brand innovation, with the launch of a collaboration with Woolrich. Clima Bottle x Woolrich, featuring the iconic red and black check of the outdoor label, launches at Pitti Uomo, the most effective lifestyle platform globally.

“This collaboration comes strategically at a time when our brand is growing in the fashion system” say founders Giovanni Randazzo and Matteo Melotti, fresh from the announcement of the second edition of 24 Bottles x Vivienne Westwood. “ Woolrich is a global icon in the outdoor apparel, and we are proud of being at Pitti Uomo to launch this first collaboration, a sign of two companies thriving in the environmental protection.”