Promo
LIFESTYLE
“Naughty or Nice”? Macaulay Culkin signs Happy Socks’ Xmas campaign and capsule
Christmas is almost here and to celebrate the holidays the lifestyle brand, known for its colourful and imaginative patterns, has decided to…
Sebago has teamed up Pendleton for a Native Americans-inspired capsule
The American wool fabrics brand Pendleton and the sportswear label…
Tic Tac meets Coca-Cola for an iconic limited edition
The Ferrero Group announced the launch on the market of…
PLUG-MI the new sneakers and urban culture event
Last weekend in Milan took place the second edition (the…
TRENDS
E-Bikes enchant Harley Davidson also
After a visit to EICMA 2015,the global bike and motorbike trade fair, we tried to outline what was ahead in the electric…
The Halo Licensing Survey Q3/2019 is out. Promo offer
The Q3/2019 edition of Brand Jam’s Halo Licensing Survey has…
Star Wars x Levi’s, the Force in the product
Levi’s has just launched its Star Wars x Levi’s collection.…
Diesel x Coca Cola, responsible fashion
Diesel plays its part into branding activations with a cause…
DESIGN
Rado launches Le Corbusier Les Couleurs
Rado, the Swiss watchmaker, has just launched a new collection in collaboration with Fondation Le Corbusier: the True Thinline Les Couleurs. Based…
Chupa Chups gets WHITE*
Chupa Chups presents today its latest venture in the fashion…
Smiley launches its new brand Newmoji
The Smiley Company is widely credited for its significant contribution…
Universal’s Frankenstein and his bride inspire Prada.
Hollywood continues to influence fashion, a latest examples being the…
ENTERTAINMENT
Puma, Sonic’s official supplier
Sonic will be the protagonist of a CGI movie in February 2020, and Puma readies to supply the hedgehog with a pair…
Puma boards One Piece
The manga/anime trend continues to attract brands and Japanese-inspired pop-themed…
Shu Uemura X Pokémon
For the next holidays season the Japanese high-end makeup brand…
Kingsman branches out to luxury fragrance
Coty Inc., the global fragrance company, and Matthew Vaughn, director,…
More Articles
Chupa Chups and Sanrio: BFF, Brands for Fun
Our readers perfectly know how Brand Jam since 2012 is at the forefront of the “Collaboration Generation”, spreading and sharing all those smart marketing and cultural crossovers, today in the agenda of each and every lifestyle brand, giving products and launches that “remarkable” aura capable…
Fiorucci x Keith Haring, urban neopop
The revival of Fiorucci – the brand – after its global relaunch in 2017, is imbued with pop iconography and graphics, which suit the vibrant context of the Soho store in London created two years ago by the new property. Renewing the glories of the…
Baileys signs a brand extension with Kraft Heinz
In 2017 the liqueur brand Baileys welcomed a nice extension of its portfolio with an iced coffee range. Launched into major grocery stores across the UK, the two ready to drink variants, latte and mocha, fused iced coffee with fine spirit and the renowned taste…