Promo
LIFESTYLE
A Happy Sunday: Sunday Somewhere X Happy Socks
An other stunning collaboration for Happy Socks, the Swedish brand against boring stockings. We already had the chance to highlight how this…
Vivienne Westwood: a capsule for the 10th anniversary of Sex and the City
In April, Sarah Jessica Parker, the famous protagonist of the successful…
Louis Vuitton will launch a FIFA World Cup inspired capsule
Since 2010, Louis Vuitton has partnered with FIFA creating the…
Pornhub “enlarge” its brand with socks
Pornhub, the third most popular adult site on the net and…
TRENDS
Reportage: Pitti Uomo SS19
POP was the billing given to this week’s Pitti Uomo 94. And while the event’s vivid, 80s-inspired livery – visible everywhere on staff…
The Month in Brand Innovation
1. Platform-assisted Extension Small brands with high appeal are collaborating…
PUMA and Barbie announce their collaboration
At PUMA, the celebration of the fifty years anniversary of…
What’s Going on in Halo Licensing?
Some weeks ago we announced the launch of the HALO…
DESIGN
IKEA and LEGO together to encourage play
“It started with an invitation from the LEGO Group “Do you want to play?” says Fredrika Inger, Business Area Manager for Children’s…
Samsonite X Van Gogh Museum Limited Edition
#TheArtOfTravelling is the hastag that accompanies the new Samsonite capsule…
Chupa Chups vintage menswear with Macson
Chupa Chups keeps celebrating the 60th anniversary of the…
Caran D’Ache recycles Nespresso
Those who are asking where the used coffe capsules collected…
ENTERTAINMENT
The Olympics merchandising strategy starts with Lacoste
The IOC, International Olympic Committee and Lacoste have announced the launch of the first exclusive Olympic Heritage lifestyle apparel collection, developed by…
Pitti Uomo Preview: Alessandro Enriquez with Woody Woodpecker
The 94th edition of Pitti Uomo is about to open…
Uniqlo for geeks: UT Blizzard Entertainment collection
Let’s consider Uniqlo as one of the most advanced trend…
No Filter: Rolling Stones pop up at Selfridge’s
To celebrate The Rolling Stones 2018 ‘No Filter’ UK tour,…
More Articles
Celebrities are into beauty business: a double way trend
Almost every day there is a news about a celebrity launching her own make-up line or fragrance. On the other hand, many of the major make-up brands use capsule collections signed or cured by stars, as an efficient marketing strategy . Since forever, having a famous…
What’s latest in the trend of Brand Extension?
image source: https://vergehub.com No wonder the field of branding is quite a vast one. While a business manages to create the brand awareness, promote the products/ services and stay ahead in the implementation of the latest trends of branding; it can also focus on brand…
The Month in Brand Innovation
1. Edited Retail: Branding in 3D Technology and new expectations have made confident, purposeful retail ranging a more valuable asset than ever before. In the attention economy, Edited Retail rules! More than a decade after the inception of Internet 2.0, most brick-and-mortar retailers have, by now, worked…