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LIFESTYLE
Reportage: Pitti Uomo In the Box
The first 2019 edition of Pitti opens with the claim “Are you” IN “or” OUT “of the Box?” The theme of the…
24 Bottles with Woolrich, accent on lifestyle
24 Bottles is an Italian brand which is born in…
Adidas Originals x size? x Colnago
Colnago, the Italian leading manufacturer of racing bicycles, has signed…
Scoop loves V&A: marketing, communication and collaborations
Scoop, the UK based contemporary womenswear fashion trade show, held…
TRENDS
Halo Licensing Survey: New Edition/New Subscription Plans
The new, Q4/2018 edition of the Halo Licensing Survey by Brand Jam Lab is complete and went out to subscribers at the…
Brand Jam and IED Milano to launch a Brand Innovation Master
After eight years on the front line of Brand Innovation,…
Brand Innovation at Pitti Uomo: Ridley Scott with Barbour
The celebrations of the 125th years at Barbour at Pitti…
Puma x Barbie for female sneakerheads
When PUMA teased an end-of-year release with Barbie back in…
DESIGN
Land Rover launches the new Evoque with a set of collaborations
Land Rover’s highly-anticipated luxury compact SUV, the New Range Rover Evoque, has just been revealed in London’s creative East End during a…
Porsche and Hugo Boss: electric partnership
Porsche has signed a multi-year collaboration agreement with the Metzingen-based…
Chiquita launches a Romero Britto limited edition
One of the most iconic food brands is getting more…
Muji: brand extension in autonomous vehicles
Japanese homeware and lifestyle expert Muji , celebrated for its…
ENTERTAINMENT
A bow for the Hello Kitty x Herschel Supply capsule
Herschel Supply just released a capsule collection with the iconic Sanrio character, Hello Kitty, for this Spring 2019. With this partnership Herschel…
Impressions from Hong Kong
Brand Jam returns to the Hong Kong International Licensing Show…
A whisky bar for Game of Thrones’ White Walker
Johnnie Walker has launched end of this September a special…
More Articles
Herschel Supply Co. conquers China through Starbucks
Heschel Supply Co., the Canadian based accessories and lifestyle company has teamed up with Starbucks for a limited-edition collection of carryalls and coffee mugs, available exclusively at the international coffee houses’ shops in China. “The collection is called Journey to the Origin.” Says co-founder Lyndon…
Global brand licensing at Hong Kong
Brand Licensing professionals asking themselves if Hong Kong International Licensing Show, from 7th to 9th January is worth a visit should read these following highligths. Between the 380 exhibitors from 12 countries 20th Century Fox, Global Icons, Global Brands, IMG, and LMCA stand out for…
Columbia Sportswear strikes back with a new Star Wars collab
Announced few days ago and already sold out on-line, the new collaboration between Columbia Sportswear and Lucasfilm is and other hit. It’s a long date partnership the one between the Portland-based brand and Star Wars franchise. In 2016 they release a Rogue One’s characters inspired…