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LIFESTYLE
RefrigiWear, the collaboration with Supreme
Everybody knows Supreme’s special way to collaborations, even the professional public not involved in branding strategies. Hence, a sneak peek to Supreme…
Dr. Martens’ homage to Jean-Michel Basquiat
Modern art as a storytlelling ingredient to streetwear and fashion…
Lego Art: contemporary pop à la Warhol
Lego has just announced the launch a new range of…
Dior and Nike: how the “drop” technique works
Christian Dior and Nike are introducing the limited-edition Air Jordan…
TRENDS
Puma and Replay: eco-collaboration
Puma and Replay has joined forces for a special version of Puma Ralph Simpson sneaker. Inspired by and created for the basketball…
Bravado bets on luxury music merchandising
Something new is happening in the music merchandising market. Bravado,…
Bershka x Smiley features Sofi Tukker electronic duo
What’s new about license-based collaborations? A first glance at the…
Tezenis and Kappa: not only athleisure
The Italian based underwear and nightwear retailer has just launched…
DESIGN
Mercedes Benz’s launch of Virgil Abloh special edition
In the first initiative of its kind, Mercedes-Benz collaborates with the polymath fashion designer, DJ, architect and creative director, Virgil Abloh, to…
Chinatown Market shakes Lacoste’s crocodile
Directly from the West Coast, Chinatown Market lands in France…
Pottery Barn Teen with Element for an ethical collection of home decor
Pottery Barn Teen has debuted its first collection with streetwear…
Montegrappa follows Harry Potter’s fans
Montegrappa adds another brick in its strategy of following fandoms…
ENTERTAINMENT
The odd couple: Supreme with the Smurfs
Supreme is probably the brand which most contributed in spreading the collaborations platform globally. With a leading brand stature and a loyal…
Skechers allies with Dr.Seuss
Skechers is gaining momentum in the global lifestyle and performance…
The Hundreds celebrates Back to The Future for the second time
Co-founded by Ben Shenassafar and Bobby Kim (a.k.a. Bobby Hundreds)…
Ghostbuster My Little Pony, crossover for collectors
Characters mashup is becoming a staple in the vinyl toys…
More Articles
Halo Licensing Survey 2nd QT20: can licensed collabs keep their pace?
Brand Jam’s Halo Licensing Survey is the unique comprehensive survey of the global licensed collaborations scene. Discover it and how to subscribe the service using our promo offer. The Q2/2020 edition of Halo Licensing Survey, with its 272 cases compiled and dissected, contains plenty of…
Jaeger LeCoultre with Kingsman at Mr Porter
Jaeger-LeCoultre and MR PORTER just launched the Master Ultra Thin Kingsman Knife watch, a limited edition of 100 timepieces, specially adapted for The King’s Man, the upcoming Kingsman origins film directed by Matthew Vaughn. The Jaeger-LeCoultre Master Ultra Thin Kingsman Knife watch is offered exclusively…
Collaborations: the strategies of Timex
Timex is one of those power users of collaborations. We had the chance to meet Silvio Leonardi, Senior VP Timex Global Line, Nautica and Ted Baker, to discover that this American brand has a strategic heart beating in Milan, where the collaborations strategy of the…