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LIFESTYLE

Sephora teases Barbie fans on a special edition

Sephora teases Barbie fans on a special edition

For the fans following Sephora Collection Instagram page, it is no longer a news that a special limited edition with Barbie is…

Desigual presents Monsieur Christian Lacroix

Exceptionnel, the new Desigual limited edition, is designed by Monsieur Christian…

Are graffiti worth of copyright protection? H&M’s change of mind

Hard times for the Swedish fast fashion giant. In the…

The “wow-effect” in collaborations: Leo Loves Chupa Chups

Chupa Chups’ pop, fun and colorful aestethics have brought the…

TRENDS

Reportage Fashion World Tokyo

Reportage Fashion World Tokyo

This year, as anticipated in our report from Licensing Japan, the licensing event took place concurrently with Japan’s largest fashion trade show,…

Licensing Japan – On the road

Japan is the third largest licensing market for dimension, it…

The Month in Brand Innovation

BRAND JAM LAB SPECIAL REPORT: BRAND INNOVATION IN NUMBERS One…

Hunter hits USA with a massive collaboration with Target

The news about Target’s next design partnership is officially out:…

DESIGN

5 thriving brand strategies defeating recession

5 thriving brand strategies defeating recession

Image source: https://peergrowthtechnologies.com To thrive in a competitive world, a business needs to face the downfall. Yes! You read it right. A…

Food loves collaborations: Heinz soups with Cath Kidston

Cath Kidston founded her first store in 1993, selling floral…

Makita, brand extension from tools to coffee

Brand extension has its ways, as we reported when Birkenstock,…

Tag Heuer comes back to the racing tracks with Aston Martin

Aston Martin just announced at the Geneva International Motor Show…

ENTERTAINMENT

Montblanc with The Little Prince

Montblanc with The Little Prince

“A tribute to imagination” is the key to Montblanc’s new collection inspired to Saint Exupery’s The Little Prince. The collection is in…

Licensing Japan 2018: more than just Kawaii

Last week we were in Tokyo for the eighth edition…

Chiara Ferragni, an exclusive at ShopDisney.com

Chiara Ferragni has just partnered with ShopDisney.com, Walt Disney’s web…

OPI celebrates Grease 40th anniversary

Back in 1978, Grease producers probably would not excpect that…