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LIFESTYLE

Maya Hansen X Chupa Chups

Maya Hansen X Chupa Chups

When Eric Bernat created Chupa Chups® in 1958, he probably didn’t expect that his “candy on the stick” would have become so…

Demi Lovato launches a shoe range with Deichmann

Collaborations with celebrities is the name of the game at…

Playboy presents its new capsule collections

Few lucky bands have the appeal, the wide audience and…

Alberta Ferretti X Alitalia

Despite uncertain future, Alitalia has teamed up with the fashion…

TRENDS

Chupa Chups with Foamous, the fragrance revolution

Chupa Chups with Foamous, the fragrance revolution

Foamous is a French brand specialsing in an innovative concept of fragrance, based on foam, with long-lasting and moisturizing benefits. Code-breaker, with…

The Month in Brand Innovation

While last month’s most reported stories came from the ever-expanding…

Pride 2018: brands on parade

Season by season marketers have discovered the power of communication…

Reportage: Pitti Bimbo

Pitti Bimbo, the platform for global kidswear, closed the gates…

DESIGN

IKEA and LEGO together to encourage play

IKEA and LEGO together to encourage play

“It started with an invitation from the LEGO Group “Do you want to play?” says Fredrika Inger, Business Area Manager for Children’s…

Samsonite X Van Gogh Museum Limited Edition

#TheArtOfTravelling is the hastag that accompanies the new Samsonite capsule…

Chupa Chups vintage menswear with Macson

  Chupa Chups keeps celebrating the 60th anniversary of the…

Caran D’Ache recycles Nespresso

Those who are asking where the used coffe capsules collected…

ENTERTAINMENT

adidas to launch a Games of Thrones range?

adidas to launch a Games of Thrones range?

Collaborations, especially when it comes to sneakers, have their way to be teased long before their launch. Yeezy Mafia, a sneakers-insider channel…

News from the geek world: Funko Cereals

The geek culture is definitively influencing FMCG business. A few…

Orlebar Brown teases a 007 licensed range

Orlebar Brown was founded in 2007 by photographer Adam Brown,…

The Olympics merchandising strategy starts with Lacoste

The IOC, International Olympic Committee and Lacoste have announced the…