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LIFESTYLE
Smiley and Pretty Green team up to celebrate the ‘Summer of Love’
We recently published an interesting conversation we had with Nicolas Loufrani, CEO of The Smiley Company, about licensed brand collaborations, in which…
Triumph launches a lifestyle range
Triumph Motorcycles, the iconic British motorcycle brands, will give all…
Collabs & trend from the latest Men’s SS 2020 runway
Last January, we tried to summarize next men’s fashion trends…
Forever 21 x Cheetos: FMCG meets fashion.
The Frito Lay snack brand Cheetos collaborates with Forever 21,…
TRENDS
LG pops-up with Pantone at Cafè OLED
Cafè OLED is an imaginative collaboration which has been put in place by LG Electronics USA and Pantone Color Institute. The pop-up…
Kidswear: Pitti Bimbo Reportage
Pitti Bimbo, the reference event for kidswear world, just closed…
HEAD boosts its brand extension
HEAD, the leading global manufacturer and marketer of premium sports…
Reportage Pitti Uomo: collabs and brand extension
Pitti Uomo, the most important menswear business platform, confirms itself…
DESIGN
Bentley celebrates its 100th Anniversary With Limited Edition and collabs
This summer, the British manufacturer and marketer of luxury cars, founded as Bentley Motors Limited by W. O. Bentley in 1919, subsidiary…
Art collaboration: Vans x Frida Kahlo
Art seems to be the most followed trend by brands…
Montegrappa spends A Night at the Opera
The Italian luxury pens company Montegrappa steps ahead of conventions…
ArtyCapucines: Louis Vuitton signs a new art collaboration
A new art project for the luxury brand Louis Vuitton.…
ENTERTAINMENT
Diesel partners with La Casa de Papel
Netflix’s TV series have become the reference for a new collaboration model for lifestyle and fashion brands, a mixture of product placement…
Stranger Things x Levi’s: replicas and featuring
Stranger Things is a licensed property capable of gathering great…
Heinz launches Edchup with Ed Sheeran
It takes the celebration of 150th anniversary of a brand,…
New Men in Black wear Paul Smith and Police
This summer the Man in Black franchise returns on theatres…
More Articles
RRD between innovation and tradition
During our visit to Pitti Uomo, we had the chance to meet and speak with Roberto Bardini, CEO of RRD, the Italian surf, swimwear and sportswear brand. We were in the magnificent space of Sala delle Colonne, talking about collaborations, innovation and that marine alchemy…
Pride 2019: in the name of Love
A couple of weeks ago we already mentioned some of the Pride Month 2019 activations speaking about the collaboration between adidas and Keith Haring. Today we want to give a wider overview of the capsule collections and limited editions in support of the LGBTQ + community…
How to make collaborations work: a conversation with Smiley’s Nicolas Loufrani
In the midst of the European fashion weeks, with their circus of shocky catwalks and glossy presentations, we had the chance to meet Smiley Company’s CEO Nicolas Loufrani, talking about how his brand has mastered the art of developing long-term licensed brand collaboration with likeminded…