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LIFESTYLE

Levi’s VP Brand Marketing Europe on brand experience

Levi’s VP Brand Marketing Europe on brand experience

With a stunning +23% growth in Europe (within a +7% on global revenues) Levis Strauss & Co. has probably something to say…

Baume & Mercier and Indian Motorcycle celebrate speed at EICMA

It has been 50 years since Burt Munro, motorcycle trailblazer…

Alice + Olivia x The Beatles takes merchandising to new heights

As illustrated in our latest issue of The Brand Jam…

Barbie, the influencer collaborating with ShoeDazzle

Celebrities and influencers curating fashion collections is a model we…

TRENDS

Pitti Uomo unveils the January 2018 top brand stories.

Pitti Uomo unveils the January 2018 top brand stories.

Pitti Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from…

The Month in Brand Innovation

1. The New Deal: Rent, Resell, Subscribe Amongst the three…

Amazon wears “Dear Drew”

Jeff Bezos’s e-commerce giant seeks to embody itself as a…

Men’s Health, from magazine to processed food

The brand extension programme of Men’s Health, the leading male…

DESIGN

A lesson in style: Le Creuzet Snow White edition for Saks

A lesson in style: Le Creuzet Snow White edition for Saks

Walt Disney’s vision about licensing and merchandising was totally against what we call “brand slapping”: a Disney branded product must be relevant,…

Nespresso teams up with Craig and Karl

Nespresso has launched its Limited Edition Festive Collection for the…

HEAD brand extension reaches strollers

Sporty parents can now take strolls with their kids without…

ENTERTAINMENT

Caran d’Ache Justice League Trinity Special Edition for luxury geeks

Caran d’Ache Justice League Trinity Special Edition for luxury geeks

Just like the protagonists of the highly anticipated Justice League movie, Caran d’Ache has joined forces with Warner Bros. Consumer Products to…

Halloween business unites Angry Birds and Iron Maiden

Angry Birds players have a new character to play with…

MAGIC FOR ALL: Uniqlo re-plays a Disney icon

‘Evergreen’ seems to be a key point in Uniqlo’s strategy,…

Dolce & Gabbana launch figurine toys

Domenico Dolce and Stefano Gabbana special sense for “the family”…