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LIFESTYLE

Reportage: Pitti Uomo In the Box

Reportage: Pitti Uomo In the Box

The first 2019 edition of Pitti opens with the claim “Are you” IN “or” OUT “of the Box?” The theme of the…

24 Bottles with Woolrich, accent on lifestyle

24 Bottles is an Italian brand which is born in…

Adidas Originals x size? x Colnago

Colnago, the Italian leading manufacturer of racing bicycles, has signed…

Scoop loves V&A: marketing, communication and collaborations

Scoop, the UK based contemporary womenswear fashion trade show, held…

TRENDS

Halo Licensing Survey: New Edition/New Subscription Plans

Halo Licensing Survey: New Edition/New Subscription Plans

The new, Q4/2018 edition of the Halo Licensing Survey by Brand Jam Lab is complete and went out to subscribers at the…

Brand Jam and IED Milano to launch a Brand Innovation Master

After eight years on the front line of Brand Innovation,…

Brand Innovation at Pitti Uomo: Ridley Scott with Barbour

The celebrations of the 125th years at Barbour at Pitti…

Puma x Barbie for female sneakerheads

When PUMA teased an end-of-year release with Barbie back in…

DESIGN

Land Rover launches the new Evoque with a set of collaborations

Land Rover launches the new Evoque with a set of collaborations

Land Rover’s highly-anticipated luxury compact SUV, the New Range Rover Evoque, has just been revealed in London’s creative East End during a…

Porsche and Hugo Boss: electric partnership

Porsche has signed a multi-year collaboration agreement with the Metzingen-based…

Chiquita launches a Romero Britto limited edition

One of the most iconic food brands is getting more…

Muji: brand extension in autonomous vehicles

Japanese homeware and lifestyle expert Muji , celebrated for its…

ENTERTAINMENT

A bow for the Hello Kitty x Herschel Supply capsule

A bow for the Hello Kitty x Herschel Supply capsule

Herschel Supply just released a capsule collection with the iconic Sanrio character, Hello Kitty, for this Spring 2019. With this partnership Herschel…

Impressions from Hong Kong

Brand Jam returns to the Hong Kong International Licensing Show…

A whisky bar for Game of Thrones’ White Walker

Johnnie Walker has launched end of this September a special…

The Year of the Mouse

It’s not common for me to dwell on Disney, but…