Promo
LIFESTYLE
Sephora teases Barbie fans on a special edition
For the fans following Sephora Collection Instagram page, it is no longer a news that a special limited edition with Barbie is…
Desigual presents Monsieur Christian Lacroix
Exceptionnel, the new Desigual limited edition, is designed by Monsieur Christian…
Are graffiti worth of copyright protection? H&M’s change of mind
Hard times for the Swedish fast fashion giant. In the…
The “wow-effect” in collaborations: Leo Loves Chupa Chups
Chupa Chups’ pop, fun and colorful aestethics have brought the…
TRENDS
Reportage Fashion World Tokyo
This year, as anticipated in our report from Licensing Japan, the licensing event took place concurrently with Japan’s largest fashion trade show,…
Licensing Japan – On the road
Japan is the third largest licensing market for dimension, it…
The Month in Brand Innovation
BRAND JAM LAB SPECIAL REPORT: BRAND INNOVATION IN NUMBERS One…
Hunter hits USA with a massive collaboration with Target
The news about Target’s next design partnership is officially out:…
DESIGN
5 thriving brand strategies defeating recession
Image source: https://peergrowthtechnologies.com To thrive in a competitive world, a business needs to face the downfall. Yes! You read it right. A…
Food loves collaborations: Heinz soups with Cath Kidston
Cath Kidston founded her first store in 1993, selling floral…
Makita, brand extension from tools to coffee
Brand extension has its ways, as we reported when Birkenstock,…
Tag Heuer comes back to the racing tracks with Aston Martin
Aston Martin just announced at the Geneva International Motor Show…
ENTERTAINMENT
Montblanc with The Little Prince
“A tribute to imagination” is the key to Montblanc’s new collection inspired to Saint Exupery’s The Little Prince. The collection is in…
Licensing Japan 2018: more than just Kawaii
Last week we were in Tokyo for the eighth edition…
Chiara Ferragni, an exclusive at ShopDisney.com
Chiara Ferragni has just partnered with ShopDisney.com, Walt Disney’s web…
OPI celebrates Grease 40th anniversary
Back in 1978, Grease producers probably would not excpect that…
More Articles
FILA x Chupa Chups: Fashion Loves Food
As one of the major trends spotted in our latest The Brand Jam Mag issue, food brands are a go-to creative resource for an ever-expanding pool of designers and marketers. Chupa Chups is no execption, a brand that since its first steps in the licensing…
The Beatles x JunkFood x Target
As we noticed in our latest issue of The Brand Jam Mag, no branch of popular culture has been more effective at growing its consumer products footprint than music. From our point of observation is clear how licensing business is taking advantage of that. Previous…
Opening Ceremony launches a Mickey Mouse tribute collection
Paris Fashion Week closed with a special catwalk celebrating the 90th anniversary of Disney’s dearest icons, Mickey and Minnie Mouse. In the magical location of Disneyland Paris, Opening Ceremony unveiled the ultimate Disney collaboration. After dozens of Disney-inspired collections – from mass-market to high-end –…