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LIFESTYLE
Triumph: how to turn an automotive brand into a lifestyle brand
Motorcycling approach to branding is often closer to lifestyle than automotive, as brands like Harley Davidson or Vespa know very well. At…
adidas, mind the gap!
Talking again about “odd couples”, the latest adidas Originals’collaboration is…
Odd couples: Ralph Lauren with Palace Skateboards
We always noticed in our observation of cobranding and collaborations…
Olympia Le-Tan x Jean-Michel Basquiat: an inspired handbag line
The French accessories designer, known for her whimsical hand-embroidered book…
TRENDS
Facebook opens shop in shops at Macy’s
Something must be happening in the brick and mortar retail, if Facebook dives into physical retail business. “Every day, millions of people…
Chinese New Year 2019: Hugo Boss starts with pop artist Jeremyville
Chinese New Year celebrations by lifestyle brands wanting to please…
Halo Licensing Survey, Q3/2018 report now available
You can apply for a free sample of the Q1/2018…
Brand Extension at Brand Licensing Europe 2018
At the latest Brand Licensing Europe event, while the entertainment…
DESIGN
Chiquita launches a Romero Britto limited edition
One of the most iconic food brands is getting more iconic: Chiquita Brands International’s blue and yellow banana sticker refreshes, albeit only…
Muji: brand extension in autonomous vehicles
Japanese homeware and lifestyle expert Muji , celebrated for its…
Takashi Murakami x PORTER: innovation and design
The Japanese luggage and accessories label Porter, is one of…
Brand Innovation Pulse: Fashion + Furnishings
A Brand Jam column highlighting strategies in innovation and consumer…
ENTERTAINMENT
Mary Poppins x Hunter
The Scottish outerwear and accessories company has partnered with Disney to celebrate with an amazing collection, the upcoming release of Mary Poppins…
Post Malone x Crocs sold out in 10 minutes
It took just a tweet byPost Malone this summer –…
Bohemian Rhapsody: Retailtainment in Carnaby Street
Carnaby street celebrates ‘Bohemian Rhapsody’ and Queen. For the launch…
More Articles
Brand Innovation Pulse: Cosmetic Differences
Our Brand Innovation Pulse column highlights strategies in innovation and consumer engagement. This time two recent cases demonstrate the expanding role of beauty products in the branding and retail mix. PB Teen x Benefit Cosmetics Cosmetics are everywhere, so it should perhaps be no surprise…
The Enterprise Star Trek will land on your desk
Gamers and trekkiers from all over the world brought together by the long-awaited arrival of the first desktop PC shaped like the spaceship from the famous Sci-Fi series. The most innovative companies are used to praise the technical performance of their latest creation but at…
Collaborations for a cause: Pantone with United Way
As our “Halo Licensing Survey” shows each quarter, the collaboration platform between brands, designers, and institution can be functional to get attention and bring the communication to higher levels. A clear example of how powerful this model can be is offered by the recent collaboration…