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LIFESTYLE
Saint Laurent x Everlast: capsule K.O.
Saint Laurent Rive Droite mastered the use of capsule collections and communication strategies with a high emotional impact becoming an institution in…
Massimo Alba involuntary product placement in James Bond movie
In the upcoming 007 movie “No Time To Die”, Daniel…
Off-White x Louvre: merchandising innovation
For the 500-year anniversary of Leonardo da Vinci’s death in…
TRENDS
Café? Yes, Luxury please!
Having a cafè is no longer just a trend for luxury brands, it is a real must. Eateries and even hotels could…
Reportage: Pitti Uomo January 2020
Pitti Uomo, whose last January 2020 edition showcased the menswear…
Zenith launches a Lupin the Third limited edition featuring Jigen
Zenith, the LVMH group’s brand of luxury watches, launches an…
Converse and Chupa Chups on Notlikeyou
Notlikeyou is the e-commerce branch of Happiness is Customized GmbH,…
DESIGN
A sneak peek of Lamborghini apparel licensed range
Early December 2019, Automobili Lamborghini announced its licensing agreement with the Italian fashion company Swinger International for the development of a men’s…
Grateful Dead: a limited edition with Atomic Ski
From sunny California to Austrian slopes. Grateful Dead iconography has…
Retailtainment, according to Chupa Chups and Vanke Mall
“Here is where the world famous lollipops are born”. The…
V&A grows in Asia with licensing
The V&A’s timeless archive and collections continue to inspire designers,…
ENTERTAINMENT
Moschino with Mickey Rat to celebrate Chinese Year of the Rat
Easier done than said, this year to celebrate the Chinese Year of the Rat (it’s officially “rat”, not “mouse”) fashion and lifestyle…
Avirex teams up with the new Top Gun for a special capsule collection
Last Wednesday, during the men’s fashion week and Pitti Uomo,…
Billie Eilish signs a collection at H&M
H&M just announced a special collection made in collaboration with…
Pickle Rick is the new Pringles flavour
After winning millions of fans and collecting several collaborations in…
More Articles
The Dark Side of Oris Watches
Oris, the independent Swiss watchmaker born in Holsten in 1904, has released a limited number of the “Dark Side” two-watches sets inspired to Star Wars saga, which have become available for purchase in the U.S. market in occasion of the release of the new episode…
Etro x Tom & Jerry for the Chinese Year of the Mouse
Collaborations, capsule collections and limited edition dedicated to the Chinese New Year and its twelve zodiac animal signs have become a staple in the brand innovation scene. Western born global fashion brands are the power users of this platform, which allows direct and emotional connections…
West Ham meets heavy metal with Iron Maiden
After AS Roma x Tokidoki, another collaboration unites a football team with a world recognized brand, this time in the music business. A West Ham fan since when he was nine, Iron Maiden bassist and songwriter Steve Harris is the man behind this collaboration between…