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LIFESTYLE

RefrigiWear, the collaboration with Supreme

RefrigiWear, the collaboration with Supreme

Everybody knows Supreme’s special way to collaborations, even the professional public not involved in branding strategies. Hence, a sneak peek to Supreme…

Dr. Martens’ homage to Jean-Michel Basquiat

Modern art as a storytlelling ingredient to streetwear and fashion…

Lego Art: contemporary pop à la Warhol

Lego has just announced the launch a new range of…

Dior and Nike: how the “drop” technique works

Christian Dior and Nike are introducing the limited-edition Air Jordan…

TRENDS

Puma and Replay: eco-collaboration

Puma and Replay: eco-collaboration

Puma and Replay has joined forces for a special version of Puma Ralph Simpson sneaker. Inspired by and created for the basketball…

Bravado bets on luxury music merchandising

Something new is happening in the music merchandising market. Bravado,…

Bershka x Smiley features Sofi Tukker electronic duo

What’s new about license-based collaborations? A first glance at the…

Tezenis and Kappa: not only athleisure

The Italian based underwear and nightwear retailer has just launched…

DESIGN

Mercedes Benz’s launch of Virgil Abloh special edition

Mercedes Benz’s launch of Virgil Abloh special edition

In the first initiative of its kind, Mercedes-Benz collaborates with the polymath fashion designer, DJ, architect and creative director, Virgil Abloh, to…

Chinatown Market shakes Lacoste’s crocodile

Directly from the West Coast, Chinatown Market lands in France…

Pottery Barn Teen with Element for an ethical collection of home decor

Pottery Barn Teen has debuted its first collection with streetwear…

Montegrappa follows Harry Potter’s fans

Montegrappa adds another brick in its strategy of following fandoms…

ENTERTAINMENT

The odd couple: Supreme with the Smurfs

The odd couple: Supreme with the Smurfs

Supreme is probably the brand which most contributed in spreading the collaborations platform globally. With a leading brand stature and a loyal…

Skechers allies with Dr.Seuss

Skechers is gaining momentum in the global lifestyle and performance…

The Hundreds celebrates Back to The Future for the second time

Co-founded by Ben Shenassafar and Bobby Kim (a.k.a. Bobby Hundreds)…

Ghostbuster My Little Pony, crossover for collectors

Characters mashup is becoming a staple in the vinyl toys…