Promo


LIFESTYLE

A Happy Sunday: Sunday Somewhere X Happy Socks

A Happy Sunday: Sunday Somewhere X Happy Socks

An other stunning collaboration for Happy Socks, the Swedish brand against boring stockings. We already had the chance to highlight how this…

Vivienne Westwood: a capsule for the 10th anniversary of Sex and the City

In  April, Sarah Jessica Parker, the famous protagonist of the successful…

Louis Vuitton will launch a FIFA World Cup inspired capsule

Since 2010, Louis Vuitton has partnered with FIFA creating the…

Pornhub “enlarge” its brand with socks

Pornhub, the third most popular adult site on the net and…

TRENDS

Reportage: Pitti Uomo SS19

Reportage: Pitti Uomo SS19

POP was the billing given to this week’s Pitti Uomo 94. And while the event’s vivid, 80s-inspired livery – visible everywhere on staff…

The Month in Brand Innovation

1. Platform-assisted Extension Small brands with high appeal are collaborating…

PUMA and Barbie announce their collaboration

At PUMA, the celebration of the fifty years anniversary of…

What’s Going on in Halo Licensing?

Some weeks ago we announced the launch of the HALO…

DESIGN

IKEA and LEGO together to encourage play

IKEA and LEGO together to encourage play

“It started with an invitation from the LEGO Group “Do you want to play?” says Fredrika Inger, Business Area Manager for Children’s…

Samsonite X Van Gogh Museum Limited Edition

#TheArtOfTravelling is the hastag that accompanies the new Samsonite capsule…

Chupa Chups vintage menswear with Macson

  Chupa Chups keeps celebrating the 60th anniversary of the…

Caran D’Ache recycles Nespresso

Those who are asking where the used coffe capsules collected…

ENTERTAINMENT

The Olympics merchandising strategy starts with Lacoste

The Olympics merchandising strategy starts with Lacoste

The IOC, International Olympic Committee and Lacoste have announced the launch of the first exclusive Olympic Heritage lifestyle apparel collection, developed by…

Pitti Uomo Preview: Alessandro Enriquez with Woody Woodpecker

The 94th edition of Pitti Uomo is about to open…

Uniqlo for geeks: UT Blizzard Entertainment collection

Let’s consider Uniqlo as one of the most advanced trend…

No Filter: Rolling Stones pop up at Selfridge’s

To celebrate The Rolling Stones 2018 ‘No Filter’ UK tour,…