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LIFESTYLE

Smiley and Pretty Green team up to celebrate the ‘Summer of Love’

Smiley and Pretty Green team up to celebrate the ‘Summer of Love’

We recently published an interesting conversation we had with Nicolas Loufrani, CEO of The Smiley Company, about licensed brand collaborations, in which…

Triumph launches a lifestyle range

Triumph Motorcycles, the iconic British motorcycle brands, will give all…

Collabs & trend from the latest Men’s SS 2020 runway

Last January, we tried to summarize next men’s fashion trends…

Forever 21 x Cheetos: FMCG meets fashion.

The Frito Lay snack brand Cheetos collaborates with Forever 21,…

TRENDS

LG pops-up with Pantone at Cafè OLED

LG pops-up with Pantone at Cafè OLED

Cafè OLED is an imaginative collaboration which has been put in place by LG Electronics USA and Pantone Color Institute. The pop-up…

Kidswear: Pitti Bimbo Reportage

Pitti Bimbo, the reference event for kidswear world, just closed…

HEAD boosts its brand extension

HEAD, the leading global manufacturer and marketer of premium sports…

Reportage Pitti Uomo: collabs and brand extension

Pitti Uomo, the most important menswear business platform, confirms itself…

DESIGN

Bentley celebrates its 100th Anniversary With Limited Edition and collabs

Bentley celebrates its 100th Anniversary With Limited Edition and collabs

This summer, the British manufacturer and marketer of luxury cars, founded as Bentley Motors Limited by W. O. Bentley in 1919, subsidiary…

Art collaboration: Vans x Frida Kahlo

Art seems to be the most followed trend by brands…

Montegrappa spends A Night at the Opera

The Italian luxury pens company Montegrappa steps ahead of conventions…

ArtyCapucines: Louis Vuitton signs a new art collaboration

A new art project for the luxury brand Louis Vuitton.…

ENTERTAINMENT

Diesel partners with La Casa de Papel

Diesel partners with La Casa de Papel

Netflix’s TV series have become the reference for a new collaboration model for lifestyle and fashion brands, a mixture of product placement…

Stranger Things x Levi’s: replicas and featuring

Stranger Things is a licensed property capable of gathering great…

Heinz launches Edchup with Ed Sheeran

It takes the celebration of 150th anniversary of a brand,…

New Men in Black wear Paul Smith and Police

This summer the Man in Black franchise returns on theatres…