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LIFESTYLE

Fendi Mania, or Fila?

Fendi Mania, or Fila?

Collaborations, co-branding and brand innovations are Brand Jam’s core, and in this particular case, we are talking about a real “brandjam”. Announced…

Starbucks’: co-branded eyewear from Milan

After a long series of commentaries, polemics, retail debates, and…

Our Brand Jam Seminar at BLE 2018

All professionals attending Brand Licensing Europe this year and interseted…

Hello Kitty streetwear hype: Anti Social Social Club collab

Here in Italy It’s that time of the year when…

TRENDS

Karl Lagerfeld x Puma

Karl Lagerfeld x Puma

At PUMA, the celebrations for the fifty years anniversary of the iconic Suede sneaker though collaborations is getting busier, reaching the official…

Brand Innovation Pulse: Empowerment

A Brand Jam column highlighting strategies in innovation and consumer…

Nostalgia Branding: The Last Blockbuster Beer

Algorithms and Netflix did not get fully rid of Blockbuster,…

Brand Innovation Pulse: Marketing to the Inner Boy

A Brand Jam column highlighting strategies in innovation and consumer…

DESIGN

H&M x Moschino to include pets accessories

H&M x Moschino to include pets accessories

Jeremy Scott’s fans will have to wait until November 8 to line up and get some cheaper Moschino items at this year’s…

Samsonite Gets Tough with Dupont’s Kevlar

Samsonite is the global reference for travel goods with a…

Brand Innovation at Milano Licensing Day

Since its first 2007 edition, Milano Licensing Day is the…

IKEA & NASA a galactic collaboration

It’s summertime and while relaxing a bit, we are spending…

ENTERTAINMENT

Moleskine launches a double limited edition to celebrates Astro Boy and its creator

Moleskine launches a double limited edition to celebrates Astro Boy and its creator

Japan is a country rich of culture, traditions and art from which to take inspiration both for design and fashion. But, above…

Adidas Originals x Dragon Ball Z collaboration is confirmed

After multiple rumours and a first sneaker leaks, early this year…

Vans x Mickey Mouse’s 90th Anniversary

There is no news in Vans collaborating with Disney, I know.…

ASOS DESIGN x The Simpsons

A news collaboration that gives us some nostalgic vibes. ASOS DESIGN,…