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LIFESTYLE
Lego Art: contemporary pop à la Warhol
Lego has just announced the launch a new range of products, Lego Art, designed to let adult customers reconnect with their creative…
Dior and Nike: how the “drop” technique works
Christian Dior and Nike are introducing the limited-edition Air Jordan…
Sneaker and cosmetics: Shu Uemura with Onistuka Tiger
Onitsuka Tiger and the cosmetic brand Shu Uemura have launched…
Drumohr: brand extension to sunglasses
Drumohr, the Scottish brand founded in 1770 in Dumfries, now…
TRENDS
Lacoste: three artists reinvent the crocodile
Three different artists, united by their dreamy touch, have been called by Lacoste to reinvent the crocodile in a pop limited edition,…
Halo Licensing Survey, all the collabs in the world
Brand Jam’s Halo Licensing Survey is the unique comprehensive survey…
Pull & Bear and Smiley bring on art classics
Pull&Bear and Smiley – a philosophy based on positivity and…
Vans celebrates National Geographic
Vans and National Geographic come together for a collection of…
DESIGN
Polka Cosmetics and Chupa Chups’ psychedelia
Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, has just launched a range of Chupa Chups…
Vespa 946 Christian Dior edition
Style, dreams and Dolce Vita. Vespa joins forces with Christian…
Bric’s launches a Porsche Design range
Bric’s and Porsche Design have announced a long-term licensing partnership…
Billie Eilish x Murakami x Uniqlo: crossover collabs
After the collabs with Bershka and H&M, Bille Eilish’s style…
ENTERTAINMENT
HUF celebrates the return of Godzilla
HUF, the brand developed aroung Keith Hufnagel’s HUF skateboard shop in San Francisco in the 90s, has just launched a limited edition…
GlamGlow partners with Barbie
Barbie and GlamGlow have partnered for a limited-edition launch: a…
The Office series on a special UNO card game
The Office, the NBC’s famous TV series launched on 2005,…
More Articles
Freddy x Britto: athleisure to artleisure
Founded in 1976 by Carlo Freddi, Freddy is born as a brand for professional footwear for dance and gymnastics, to evolve throughout the years into an athleisure leader brand with a complete apparel collection. Freddy has just launched the limited edition we spotted at Pitti…
Luxury and gaming: Gucci Open with Tennis Clash
As reported on our Halo Licensing Survey dissecting the Louis Vuitton collab with League of Legends, luxury brand convergence towards gaming and e-sport is a trend which deserves some attention. The hyper dynamic Gucci has just announced a partnership with Tennis Clash, the closest mobile…
F1 celebrates 70 years with 8JS sportswear range
As spotted at Pitti Uomo in January, Formula 1 and 8JS have just released a new premium menswear & womenswear co-branded range to celebrate the 70th anniversary of F1. Created by Sacha Prost, son of four-time world champion Alain Prost, and his sister-in-law Delphine Prost,…