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LIFESTYLE

Triumph: how to turn an automotive brand into a lifestyle brand

Triumph: how to turn an automotive brand into a lifestyle brand

Motorcycling approach to branding is often closer to lifestyle than automotive, as brands like Harley Davidson or Vespa know very well. At…

adidas, mind the gap!

Talking again about “odd couples”, the latest adidas Originals’collaboration is…

Odd couples: Ralph Lauren with Palace Skateboards

We always noticed in our observation of cobranding and collaborations…

Olympia Le-Tan x Jean-Michel Basquiat: an inspired handbag line

The French accessories designer, known for her whimsical hand-embroidered book…

TRENDS

Facebook opens shop in shops at Macy’s

Facebook opens shop in shops at Macy’s

Something must be happening in the brick and mortar retail, if Facebook dives into physical retail business. “Every day, millions of people…

Chinese New Year 2019: Hugo Boss starts with pop artist Jeremyville

Chinese New Year celebrations by lifestyle brands wanting to please…

Halo Licensing Survey, Q3/2018 report now available

You can apply for a free sample of the Q1/2018…

Brand Extension at Brand Licensing Europe 2018

At the latest Brand Licensing Europe event, while the entertainment…

DESIGN

Chiquita launches a Romero Britto limited edition

Chiquita launches a Romero Britto limited edition

One of the most iconic food brands is getting more iconic: Chiquita Brands International’s blue and yellow banana sticker refreshes, albeit only…

Muji: brand extension in autonomous vehicles

Japanese homeware and lifestyle expert Muji , celebrated for its…

Takashi Murakami x PORTER: innovation and design

The Japanese luggage and accessories label Porter, is one of…

Brand Innovation Pulse: Fashion + Furnishings

A Brand Jam column highlighting strategies in innovation and consumer…

ENTERTAINMENT

Mary Poppins x Hunter

Mary Poppins x Hunter

The Scottish outerwear and accessories company has partnered with Disney to celebrate with an amazing collection, the upcoming release of Mary Poppins…

Post Malone x Crocs sold out in 10 minutes

It took just a tweet byPost Malone this summer –…

Bohemian Rhapsody: Retailtainment in Carnaby Street

Carnaby street celebrates ‘Bohemian Rhapsody’ and Queen. For the launch…

The Muppet Show X Sandro

Ironic, playful and, at the same time, très chic. These…