Early December 2019, Automobili Lamborghini announced its licensing agreement with the Italian fashion company Swinger International for the development of a men’s wear line.
At Pitti Uomo last week, the first collection was presented to worldwide buyers; we were there for our reportage, so we can share with our readers a sneak peek of Swinger’s interpretation of the dream car brand.
According to Katia Bassi, chief marketing officer and board member of Automobili Lamborghini, the collections is “representative of the DNA of our super sports car.”
Swinger International, owner of Genny fashion label and already a licensee for Cavalli Class and Versace Jeans Couture, takes over the previous launch of Automobili Lamborghini direct range, launched some seasons ago and directly developed by Automobili Lamborghini.
Click here to see some of the apparel and accessories items