Johnnie Walker has launched end of this September a special limited-edition called White Walker, a blended scotch whisky named after the zombie antagonists in the late seasons of Game of Throne, through a licensing deal with HBO.
A great marketing move, as the news has spread quickly towards both the TV series fans, whisky lovers and especially retailers, which seem to be enthusiast for the sale performance of White Walker as a gift durin this season.
So much so that Diageo just decided to open a pop-up White Walker Bar.
Top-class bartenders and Game of Thrones-inspired special cocktails in an ambience built as a replica from the TV series sets, welcome the visitors in Prague’s Karlin district, where Diageo have chosen to open this retailtainment activation.
Fans have a very limited time to enjoy the bar and its themed drinks, though, as this pop-up life span is limited to 2 weeks, closing December 23.