Author Archives: Ambra Farioli

About Ambra Farioli

Researcher and innovator, founder of Brand Licensing Studio, a creative consultancy agency specialized in licensing, branding, art, heritage brands, and content marketing...

“Naughty or Nice”? Macaulay Culkin signs Happy Socks’ Xmas campaign and capsule

Christmas is almost here and to celebrate the holidays the lifestyle brand, known for its colourful and imaginative patterns, has decided to gift its fans with an unconventional capsule collection. Happy Socks’limited editions always have…

Puma boards One Piece

The manga/anime trend continues to attract brands and Japanese-inspired pop-themed collabs are even more frequent, especially if we speak about streetwear. Among the most sought after titles, Dragon Ball, which is recording a golden season,…

PLUG-MI the new sneakers and urban culture event

Last weekend in Milan took place the second edition (the first official with the new format) of Plug-Mi. An event dedicated to urban culture and street style, where sport meets with music, fashion and art…

Moleskine launches a nostalgia infuse capsule collection with Dragon Ball

Winning the Asian markets through Japanese cult anime and manga collections is undoubtedly a wise move for Moleskine. The Italian most famous notebook brand already signed several different collaborations with properties like Doraemon, Pokémon, Astro…

Smiley and Pretty Green team up to celebrate the ‘Summer of Love’

We recently published an interesting conversation we had with Nicolas Loufrani, CEO of The Smiley Company, about licensed brand collaborations, in which he explained the brand’s licensing strategy and some little secrets for developing long-term…

Bentley celebrates its 100th Anniversary With Limited Edition and collabs

This summer, the British manufacturer and marketer of luxury cars, founded as Bentley Motors Limited by W. O. Bentley in 1919, subsidiary of the Volkswagen Group since 1998, will celebrate its 100th anniversary. A story…

Collabs & trend from the latest Men’s SS 2020 runway

Last January, we tried to summarize next men’s fashion trends seen during FW19/20 runway shows with a particular focus on collaborations. Finding out how high fashion brands approach the collaborations with different worlds such as…