Author Archives: Ambra Farioli

About Ambra Farioli

Researcher and innovator, founder of Brand Licensing Studio, a creative consultancy agency specialized in licensing, branding, art, heritage brands, and content marketing...

Avirex teams up with the new Top Gun for a special capsule collection

Last Wednesday, during the men’s fashion week and Pitti Uomo, at the Avirex flagship store in Florence, the military lifestyle brand presented a capsule collection created in collaboration with ViacomCBS to celebrate the sequel to…

“Naughty or Nice”? Macaulay Culkin signs Happy Socks’ Xmas campaign and capsule

Christmas is almost here and to celebrate the holidays the lifestyle brand, known for its colourful and imaginative patterns, has decided to gift its fans with an unconventional capsule collection. Happy Socks’limited editions always have…

Puma boards One Piece

The manga/anime trend continues to attract brands and Japanese-inspired pop-themed collabs are even more frequent, especially if we speak about streetwear. Among the most sought after titles, Dragon Ball, which is recording a golden season,…

PLUG-MI the new sneakers and urban culture event

Last weekend in Milan took place the second edition (the first official with the new format) of Plug-Mi. An event dedicated to urban culture and street style, where sport meets with music, fashion and art…