Author Archives: Ambra Farioli

About Ambra Farioli

Researcher and innovator, founder of Brand Licensing Studio, a creative consultancy agency specialized in licensing, branding, art, heritage brands, and content marketing...

Smiley and Pretty Green team up to celebrate the ‘Summer of Love’

We recently published an interesting conversation we had with Nicolas Loufrani, CEO of The Smiley Company, about licensed brand collaborations, in which he explained the brand’s licensing strategy and some little secrets for developing long-term…

Bentley celebrates its 100th Anniversary With Limited Edition and collabs

This summer, the British manufacturer and marketer of luxury cars, founded as Bentley Motors Limited by W. O. Bentley in 1919, subsidiary of the Volkswagen Group since 1998, will celebrate its 100th anniversary. A story…

Collabs & trend from the latest Men’s SS 2020 runway

Last January, we tried to summarize next men’s fashion trends seen during FW19/20 runway shows with a particular focus on collaborations. Finding out how high fashion brands approach the collaborations with different worlds such as…

Pride 2019: in the name of Love

A couple of weeks ago we already mentioned some of the Pride Month 2019 activations speaking about the collaboration between adidas and Keith Haring. Today we want to give a wider overview of the capsule collections…

adidas launches a Pride capsule collection with Keith Haring

The Pride Month is approaching and, following the trend of the last years, many lifestyle brands are launching rainbow capsule collection and limited edition to support movements and foundations that promote inclusion and diversity. Nike,…