Author Archives: Long J. Silver

Spidi Denim: brand extension in hi-tech fashion

Special treatments like Shoeller Technologies’ NanoSphere and Coldblack finish  are among the key features that make Spidi Denim stand out, but sure enough there is a lot more than meets the eye. Spidi, the racing…

Design and elegance in limited edition: E. Marinella X Flexform

Presented today, during the Milanese Design Week, a special collaboration between two excellence of Made in Italy, E. Marinella, the Neapolitan company known around the globe for its ties symbol of style and elegance, and…

Baselworld 2015: crossover and cobranding growing

Baselworld, the world’s largest watches exhibition, is the best venue for watch brands to showcase their limited editions. This year we noticed that a growing number of them are co-branded or collaborations, just like what’s…

Moschino and Looney Tunes celebrate hip hop

Jeremy Scott did it again. Last thursday, Moschino catwalk at Milano Fashion week featured a special Looney Tunes gang celebrating the hip hop side of they 90’s. Moschino brand has found its pop and fun…

MCS is reinforcing its offer through licenses

A few weeks after having presented its kidswear collection entrusted to Preca Brummel at Pitti Bimbo, the American heritage casualwear brand presented its new shoes line at theMicam, the main trade show fair for footwear…