Author Archives: Nancy Drew

iDO with Italy national under-20 rugby team

iDO, a childrenswear brand belonging to Miniconf SpA, has teamed up with the Italian National Rugby Team, to give birth to a special kids sportswear capsule collection. The capsule, stemming from a sublicense agreement with…

Retro-Pop collab: Wall’s X Asos

It’s definitely FMCG time for fashion collaborations and cobranding. After McDonald’s lifestyle collection, out in high-end retailers such as Coin (in Italy) and Colette(in France), now is the turn of Wall’s ice creams (Unilever UK…

Michael Jackson becomes a brand

Michael Jackson Estate, the company managing the legacy of the artist, has signed a partnership agreement with Authentic Brands Group, the american licensing agency, to further grow the Michael Jackson™ brand in the areas of…

Milan Design Week 2015: Collabs & Co.

Design and beyond, the world’s biggest and most influential design event involving all the city of Milan has just closed its doors. This year, as welcoming event for EXPO 2015, the design week has given…

Karl Lagerfeld for Kids

No stopping Karl Lagerfeld, after the launch of new fragrances with Interparfums is adding another string to his bow with a clothing line for kids. CEO and President of the Karl Lagerfeld brand, Pier Paolo…

African Look for Eastpak with Uniwax

During the men’s fashion week, at WHITE, Eastpak presented its new collection “Inspired By The World of”, born from the collaboration with Uniwax, a Dutch brand which designs and produces West African Style fabrics and…

Soft and Cool drinks by Happiness

Maybe the coolest T-shirt brand in town, is out now with new partnerships to put some “Happiness” in your drinks. Today at Pitti Immagine Uomo, the most important Italian men’s fashion show, Happiness presented two…