Bata Heritage x Wilson: heritage storytelling

One of the most interesting collaborations seen at White, the platform for contemporary brands during Milano Fashion Week, is definitely Bata Heritage x Wilson x John Wooden – an excellent example of storytelling.

In 2014, to celebrate its 120th anniversary, Bata, the sneaker brand founded in 1894 by a young Czech shoe-maker named Tomaš Bat’a, launched its Bata Heritage collection to showcase heritage products from its vast archives of shoes.

Like Bata Heritage x Wilson, introduced in the 70s as a result of a close partnership between Wilson and Bata, the first Polymate sneaker is a tennis shoe that has grown to become a favourite for its distinctive silhouette.

As an extension of this iconic range, Bata Heritage has relaunched the signature limited range inspired to John Wooden, one of America’s greatest basketball coach and the only person to be inducted into the Basketball Hall of Fame as a player and a coach.

This shoe featured a revolutionary polyurethane sole that was exceptionally lightweight, but despite the sneaker’s design excellence, the line only lasted one year, but the influence survived.

Featuring the same leather of Wilson basket balls, it is one of the most sought-after sneakers for collectors, listed as one of the most influential sneakers of all time by COMPLEX MAGAZINE.