Berluti and Sotheby’s for a customized auction

Since its creation in 1895, Berluti made craftsmanship its very center, reinvent the rules of style. This spring, Sotheby’s will host an exclusive online auction celebrating Berluti’s unique savoir-faire, open for bidding from 24 April until 7 May. “Berluti: The Art of Craftsmanship” presents an amazing selection of bespoke pieces, from a sport car and motorcycle to a range of watches, all featuring the brand’s emblematic Venezia leather and its famous patina.

The 14-lot sale is spearheaded by a one-of-a-kind Porsche 911 Targa 2.4L, whose interior has been fully customised with Berluti leather, paralleled by a Triumph Bonneville T120 customized for Berluti by the French Mecatin workshop.  Other highlights include a luxury watch -a unique piece of Hublot Classic Fusion Berluti 45 mm, and other items, like a leather football signed by stars Didier Drogba and Paul Pogba and super-model and philanthropist Natalia Vodianova, proposed together with a signed leather backpack and a pair of sneakers, the proceeds from which will be donated to Charity: Water – a non-profit organistion which provides drinking water to people in developing countries.

Commenting on the forthcoming sale, Josh Pullan, Deputy Managing Director of Sotheby’s Global Jewellery & Watch Divisions and Digital & New Initiatives, said: “Art of bespoke and craftsmanship are now driving the luxury industry more than ever. We are therefore delighted to partner with Berluti on this exclusive sale which provides a unique opportunity to acquire emblematic collector items and support important charitable initiatives.”

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.