Billie Eilish signs a collection at H&M

H&M just announced a special collection made in collaboration with Billie Eilish, one of the biggest stars in music right now and, according to Google, the most-searched-for celebrity style icon of 2019.

As Billie Eilish actively promotes sustainability, asking her fans to use refillable water bottles at her shows or delivering messages about climate change on Instagram, most of the H&M Billie Eilish collection items has been made from materials sourced in a more sustainable way, and are included in the “Conscious” range.

The accompanying campaign includes work by the trailblazing 3D makeup artist Ines Alpha, from the main visuals to an exclusive Snapchat filter.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.