Bric’s launches a Porsche Design range

Bric’s and Porsche Design have announced a long-term licensing partnership which allows Bric’s to develop a new range of bags, luggage, and small leather goods.

It is a story of two brands sharing their deeply rooted heritage in design: Bric’s is a renown high-quality travel accessories brand founded in 1952, while Porsche Design was founded in 1972 and is universally known for iconic shape of the classic Porsche 911.

The range, which will debut at the end of 2020, will feature a selection of hard and soft shell luggage, bags, backpacks, and small leather goods, ranging from business to leisure-inspired products. Some sketches were recently released revealed, showing a backpack with a slim profile and a rolling bag with clean lines.

The line will be available in Porsche Design Stores and BRIC’S Stores and online at porsche-design.com and brics.it as well as in selected luggage stores worldwide the Travel Retail Market.

“With BRIC’S, we have a partner who brings a rich heritage, a lot of passion, and many years of experience in the manufacturing sector of fine leather and travel goods into this collaboration,” said Porsche Design CEO Jan Becker. “This expertise will further elevate and expand our well-known bags and luggage collection, helping us to take the category to the next level.”

“We are enthusiastic about the alliance with Porsche Design: a synergy that arises from the value of the two brands, and from the functional design philosophy of Porsche Design, which identifies itself with the genius of Ferdinand Alexander Porsche,” BRIC’S President Roberto Briccola added.”

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.