Puma celebrates the 35th anniversary of the Super Mario Bros. franchise with the second drop of sneakers and clothing. The capsule is inspired by the Super Mario 3D All-Stars game and features some of PUMA’s…
Wrangler, the denim brand part of Kontoor Brands group, launches a new limited edition dedicated to one of the most viewed Netflix series: Stranger Things. The collection was presented on 6th November for the “Stranger…
It was October 1975 when Elton John’s two days performance at the Dodgers Stadium broke any records with more than 100,000 people. 45 years later, Mattel decides to celebrate this anniversary creating a featured Barbie…
In 2018, we wrote “Collaborations lure Luxury brands“, and since then we followed the increasing number of brands in the luxury sector which have approached this marketing and communication strategy, especially with unsuspected connections with entertainment…
Collaborations between manga, anime or videogame franchises and luxury brands are not uncommon, as our readers know and all our Halo Licensing Survey subscribers in can track quarterly. But seeing one of the pillars of…
Juno & Co. is a cosmetic startup born in California which owes a great part of its irresistible success to SpongeBob and TikTok. Sold at the best venues for Gen Z containers like Urban Outfitters,…
Supreme is probably the brand which most contributed in spreading the collaborations platform globally. With a leading brand stature and a loyal fanbase so ahead of any other player, Supreme can now propose its clients…
Skechers is gaining momentum in the global lifestyle and performance footwear market, not nly thanks to a consolidated category expansion into apparel and accessories, catering to a wide target including men, women and children, but…
Co-founded by Ben Shenassafar and Bobby Kim (a.k.a. Bobby Hundreds) in 2003, The Hundreds is a 2-part lifestyle project that houses both a clothing line and online-magazine, a brand which incorporates a trademark attitude and…
Characters mashup is becoming a staple in the vinyl toys collectors’ scene. Hasbro, who recently launched a couple of crossovers among their own characters Transformers My Little Prime (My Little Pony meets Transformers), and Power…