Montblanc with The Little Prince
“A tribute to imagination” is the key to Montblanc’s new collection inspired to Saint Exupery’s The Little Prince. The collection is in fact a trilogy, each launch representing one of the main aspects of Saint…
Category Archives: ENTERTAINMENT @en
Licensing Japan 2018: more than just Kawaii
Last week we were in Tokyo for the eighth edition of Licensing Japan, the event dedicated to the licenisng market organized by Reed Exhibitions. Like every year, the event was held within Content Tokyo, the…
Chiara Ferragni, an exclusive at ShopDisney.com
Chiara Ferragni has just partnered with ShopDisney.com, Walt Disney’s web marketplace, on a limited-edition collection of shoes inspired by Minnie Mouse. The fashion influencer never made a secret about her passion for the Disney magic,…
OPI celebrates Grease 40th anniversary
Back in 1978, Grease producers probably would not excpect that this musical movie could turn from a blockbuster to a “franchise”, a brand. In fact, it is not a case that now Grease is one…
Opening Ceremony launches a Mickey Mouse tribute collection
Paris Fashion Week closed with a special catwalk celebrating the 90th anniversary of Disney’s dearest icons, Mickey and Minnie Mouse. In the magical location of Disneyland Paris, Opening Ceremony unveiled the ultimate Disney collaboration. After…
Living up to the hype? Black Panther’s appeal to brands
With unanimously glowing reviews and a worldwide opening weekend gross of $361m, Black Panther has – much like 2017’s Wonder Woman – lifted hopes of a revival of the superhero genre, and even for cinema…
The sports merchandising business readies for SMMEX 2018
Brand Jam partners with SMMEX, the leading event in sport merchandising, licensing and sourcing, back for the 20th year on Monday 5th March 2018 at London’s Wembley Stadium. SMMEX is a one day show which…
Moschino celebrates Chinese New Year with Betty Boop
Chinese New Year is an event which more and more brands are using over the years as a platform to enhance the storytelling angle of their communication, with themed special editions and soft innovation. Moschino…
Hello Kitty Gang at Primark for millennials
Sanrio is keeping Hello Kitty’s momentum into the fashion scene, targeting millennials with another launch at Primark featuring the Hello Kitty Gang theme. Hello Kitty Gang is the international collective of Instagram influencers from the…
Geeks of the world unite for Super Mario Cereal by Kellogg’s
All the American geeks, fans of Super Mario, can celebrate: Kelloggs has officialized the launch of the eponymous limited edition cereal box, which launches December 11th. “This powered-up partnership with Kellogg’s is another exciting way…