SMMEX International returns Monday 4th March 2019 at London’s Wembley Stadium. Celebrating its 21st birthday, SMMEX 2019 unites Brand Licensors and Buyers altogether for this leading one-day trade show. On a mission to impress, SMMEX…
The latest FW19 men’s shows, already gave us proof that one of the most interesting trends back on the runaways, takes directly inspiration from punk culture. The modernist interpretation of Neil Barrett fusing different cultures…
Herschel Supply just released a capsule collection with the iconic Sanrio character, Hello Kitty, for this Spring 2019. With this partnership Herschel Supply is for sure aiming to reach a wider feminine target, and the…
Brand Jam returns to the Hong Kong International Licensing Show for a mix of the familiar and the fascinating. Find out all about it in our show report. Hong Kong’s Convention and Entertainment Centre was…
Johnnie Walker has launched end of this September a special limited-edition called White Walker, a blended scotch whisky named after the zombie antagonists in the late seasons of Game of Throne, through a licensing deal…
It’s not common for me to dwell on Disney, but when the world’s biggest licensing organisation is mobilising behind pop culture’s number one icon, you have to take notice. Following the launch of Mickey Mouse’s…
Announced few days ago and already sold out on-line, the new collaboration between Columbia Sportswear and Lucasfilm is and other hit. It’s a long date partnership the one between the Portland-based brand and Star Wars…
The Japanese streetwear brand has joined forces with the famous piratical manga series for a special capsule collection of t-shirts and hoodies. Fxxking Rabbits’ products are known to figure the brand’s signature “SMOKING KILLS” motif…
Basket meets geeks: Funko Inc., the leading pop culture consumer products company, announced that it is now selling Pop! NBA licensed figurines at Foot Locker. The Pop! players available include James Harden, Joel Embiid, Giannis…
The Scottish outerwear and accessories company has partnered with Disney to celebrate with an amazing collection, the upcoming release of Mary Poppins December’s sequel. This year, thanks to the celebrations of Mickey Mouse 90th anniversary…