Category Archives: LIFESTYLE

Smiley and Pretty Green team up to celebrate the ‘Summer of Love’

We recently published an interesting conversation we had with Nicolas Loufrani, CEO of The Smiley Company, about licensed brand collaborations, in which he explained the brand’s licensing strategy and some little secrets for developing long-term…

Collabs & trend from the latest Men’s SS 2020 runway

Last January, we tried to summarize next men’s fashion trends seen during FW19/20 runway shows with a particular focus on collaborations. Finding out how high fashion brands approach the collaborations with different worlds such as…

Pride 2019: in the name of Love

A couple of weeks ago we already mentioned some of the Pride Month 2019 activations speaking about the collaboration between adidas and Keith Haring. Today we want to give a wider overview of the capsule collections…