Category Archives: LIFESTYLE

Desigual presents Monsieur Christian Lacroix

Exceptionnel, the new Desigual limited edition, is designed by Monsieur Christian Lacroix. The collaboration between the French designer and the unconventional Catalan brand started in 2012. A particularly successful “marriage” in aim and tones, which gave…

Converse One Star Hotel: brand experience

London Fashion Week is one of the craziest, amazing event in the international fashion calendar. For sure one of the best place to create the unexpected. Here, Converse, one of the most famous trainers brand,…

Love Collaborations: love in limited edition

Valentine’s Day is the celebration of love, but it is also the perfect example of how something intangible can be easily transformed into an excellent marketing opportunity, and extremely profitable too. If we add to…

McDonald’s celebrates the Year of the Dog with Anna Sui

It is hard to find what McDonald’s and fashion designer Anna Sui have in common, but odd couples is one of the things we like the most. Interesting and unusual but unmistakably brilliant. This partnership…