Champion and Coca Cola together at Foot Locker

Champion Athleticwear, makers of authentic athletic apparel since 1919, launched a limited-edition capsule collection, Champion x Coca Cola, in collaboration with Coca Cola.

A high-energy collection, Champion x Coca Cola spans men’s and women’s apparel as well as accessories including hats, socks, slides and bags, is currently available at Champion’s six retail stores in major cities across USA and at Champs Sports and Foot Locker stores and Canada as well as Eastbay.com, Champion.com and Footaction stores.

Known for being fresh tastemakers in their respective industries, the collaboration is seen by both parties as a natural alignment as they continue to promote self-expression within the fabric of popular culture.

The capsule collection celebrates the unmistakable logos of both brands with reimagined vibrant color schemes and designs inspired by American heritage as well as the classic Coca-Cola bottle for a modern flare that resonates with today’s consumers: bold, colorful and unexpected logo placements are inspired by archived artwork.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.