Chiara Ferragni has just partnered with ShopDisney.com, Walt Disney’s web marketplace, on a limited-edition collection of shoes inspired by Minnie Mouse.
The fashion influencer never made a secret about her passion for the Disney magic, and ShopDisney’s managers inspired her to playfully interpret Minnie Mouse’s iconic style on a capsule of 5 shoes designs, mules and slip-on.
The collection is available only on ShopDisney.com, and ranges from 299,95$ to 469,95$. Those high price tags are not alone at that e-store, which is now stocking also Opening Ceremony’s Disney collection, featuring a varsity jacket at 695$.
In an exclusive chat with WWD, Paul Gainer, head of global product management and distribution, Disney Parks, Experiences & Consumer Products declares: “We’re always looking for new and interesting ways for fans to express their love of Disney and this collaboration with Chiara is the perfect example. She has designed a beautiful collection of shoes that will appeal to Disney fans and fashionistas alike.”
This all-Disney marketplace has been launched last September, and hosting collaborations and exclusive partnership is one of the way for Disney to cater to a diverse audience to Disney, Marvel, Pixar, and StarWars products. “We’re thrilled to be able to give a platform for this type of creativity on ShopDisney,” continues Paul Gainer on WDD “and look forward to future collaborations in this space.”