Chiara Ferragni, an exclusive at ShopDisney.com

Chiara Ferragni has just partnered with ShopDisney.com, Walt Disney’s web marketplace, on a limited-edition collection of shoes inspired by Minnie Mouse.

The fashion influencer never made a secret about her passion for the Disney magic, and ShopDisney’s managers inspired her to playfully interpret Minnie Mouse’s iconic style on a capsule of 5 shoes designs, mules and slip-on.

The collection is available only on ShopDisney.com, and ranges from 299,95$ to 469,95$. Those high price tags are not alone at that e-store, which is now stocking also Opening Ceremony’s Disney collection, featuring a varsity jacket at 695$.

In an exclusive chat with WWD, Paul Gainer, head of global product management and distribution, Disney Parks, Experiences & Consumer Products declares: “We’re always looking for new and interesting ways for fans to express their love of Disney and this collaboration with Chiara is the perfect example. She has designed a beautiful collection of shoes that will appeal to Disney fans and fashionistas alike.”

This all-Disney marketplace has been launched last September, and hosting collaborations and exclusive partnership is one of the way for Disney to cater to a diverse audience to Disney, Marvel, Pixar, and StarWars products. “We’re thrilled to be able to give a platform for this type of creativity on ShopDisney,” continues Paul Gainer on WDD “and look forward to future collaborations in this space.”

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.