Directly from the West Coast, Chinatown Market lands in France to give Lacoste’s original style a shake with a new collaboration.
With its casual nostalgic touch, it will infuse a dose of unmistakable audacity and streetwear taste in the most creative line of the crocodile brand.
Chinatown Market launched in 2016 with just a few shirts at ComplexCon. Well known for its collaboration with Smiley, the brand has become a leader in the sportswear / streetwear world, renowned for its fun and nostalgic products ranging from t-shirts and sweatshirts to basketballs, rugs, collectibles and DIY kits.
The brand has also earned a name for itself as a leader in the field of content and activations that bring consumers into its everyday world – ranging from teaching consumers how to screen print or tie-dye to discovering vintage garments, for example.
At the same time, the brand has built a fanbase on social media among the most involved in the world of clothing and boasts numerous famous fans including Jay-Z, Erykah Badu and LeBron James.
The brand had already collaborated with the Crocodile in an iconic partnership dating back to the 2018 Hypefest, where fans could work together with the CTM team by customizing airbrushed polo shirts on site.