Putting the ‘bar’ in ‘barber’: Remy Martin x Notorious

Notorious is a unique men’s barbershop in Montreal. Combining old-school barber traditions with new-school necessities, it boasts an international team of barbers, each with a unique style and accomplishments. It targets men of all ages,…

Italian Independent meets Ducati Scrambler

Motorbikes meet fashion accessories again as two global ambassadors of Italian style join forces in a collaboration designed to thrill riders and fashionistas at the same time. Italia Independent, Lapo Elkann’s eyewear brainchild, and Ducati…

Porcelanosa x Ramon Esteve: soft collaboration

Marketers who work in the world of wall and floor coverings have a pretty tough job. Consumers don’t get emotional about tiles and bathroom furniture the way they do about cars and shoes. It’s difficult…

Moncler New Era limited edition

Launched today on You Tube Moncler’s official channel a teaser video to announce the singular collaboration between the quintessential brand of  quilted jackets and the sport caps’ leading brand, cult of contemporary streetwear. New Era and Moncler are for…

Wearable tech: new horizons for co-branding

The announcement of the Apple Watch Hermès collection at Apple’s September Event gave the strongest reminder yet that wearable tech accessories are a new fashion/lifestyle category waiting to explode. The news that two such famously protective…

Petit Bateau and Castelbajac : la “révolution”

Petit Bateau has embraced super-pop and color with Jean-Charles de Castelbajac, one of French fashion’s more fanciful names. For the label, it’s a small “revolution”. The “art-designer’s” passion for color reinterprets the marinière style of the Troyes-based…