The so-called Disney “Villains” are certainly one of the most interesting properties in the American entertainment giant portfolio.
Limited editions inspired by these “misunderstood” heroes are always very interesting and very much appreciated by the public, that soon turns them into cult objects. Disney evil witches for example, out of the Princesses’ shadow, and rediscovered with great interest of the consumers, also thanks to the recent classics’ live-action adaptations.
It has to be said that over the last few years, beauty brands have been particularly interested in the entertainment sector creating exclusive limited editions, for many of which, they have drawn on the vast list of Disney characters.
It would, therefore, be obvious to think that this last collaboration is not such a great surprise, but in reality, there are several elements that it’s interesting to point out.
ColourPop, the partner of this limited edition, is a young brand, founded in 2014 in Los Angeles by Seed Beauty, which speaks the language of both Millennials and Generation Z, with direct online sales through social media like Instagram, 100% cruelty-free and with very competitive prices. Furthermore, ColourPop is very popular among the make-up youtubers which immediately grasped the originality of this collaboration, supporting the communication with tutorial and swatches.
The line, called “Misunderstood”, winking at the fact that, in the end, there is some good also in these characters, comes just after an 18-piece Disney Princess makeup collection and includes a vast palette of eyeshadows, lipsticks and lipgloss.
What is most striking, however, is the choice of the characters, including Hades and Dr. Facilier, along with more institutional baddies like Cruella de Vil, The Evil Queen, Maleficent and Ursula.
This element is interesting both because it takes up two less “ordinary” Disney characters and because they are men, opening up to different possibilities in a sector that is no longer only for women.
Another interesting element is the packaging, with stylized designs and neon effects for both faces and names of characters. Also the names of the products wink at the most iconic lines of those characters.
Last but not least, the collection includes also a super glamorous collectors PR set that features every item of the limited edition and six single character sets.