Diesel successful living with Lodes

Moroso, Foscarini, Scavolini, Seletti, Mirabello are the partners Diesel built its “successful living” brand extension with, in the living and home decor categories.

Now the premium denim brand adds another long-established Italian brand –Lodes – which just launched Diesel Living with Lodes range of products.

With a series of three new designs – Flask, Vinyl and Urban Concrete – along with five renovated Lodes best sellers – Cage, Fork, Gask, Glass Drop and Pipe -, the Diesel Living with Lodes collection features a selection of lighting pieces.

DIESEL’s irreverent directional design language and Lodes’ distinctive brand tenets inspire this range made contrasting opposites between reality and perception.

Massimiliano Tosetto, General Manager at Lodes, comments: “Whilst the current global scenario continues to be challenging, we are proud to be launching the new Diesel Living with Lodes collection to reaffirm Lodes’ values of development and technical innovation, whilst fostering relationships with leading brands in the creative industry.”

Andrea Rosso, Creative Director of Diesel Licenses commented: “Since the inception of this collaboration, the same passion and high energy was shared with LODES, making it easier to envision the shared goals for the future of living.”

The Diesel Living with Lodes line is available in selected stores worldwide, starting January 2021.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.