1664 Blanc beer has just announced its collaboration with French designer and artist Jean-Charles de Castelbajac.

Launched in 2006 as an offshoot of Kronembourg 1664, the white beer is known for its unusual blue bottle, paired with its elegantly rounded balloon glass.

This all-French collaboration with avant-garde designer Jean-Charles de Castelbajac puts an emphasis on French originality and savoir-faire, adding a touch of art and misappropriation.
For this collaboration, Jean-Charles de Castelbajac has revisited the 1664 Blanc logo and infused it with a vibrant, colourful visual universe, complementing the signature blue of the bottle and the red of the historic roundel with yellow and green. This convergence of colours creates a unique design that can also be found on the bottle caps.

The artist also intervened on the communication, reinventing the 1664 signature “À La French”, adding his “touch” by hand to give it his style. The bottle is crowned with a stylised sun and a sky of multicoloured clouds: Jean-Charles de Castelbajac’s artwork – collages and drawings – embodies freshness and summer.

This “limited edition” will in fact be available in supermarkets and hypermarkets from the first week of June and throughout the summer.