An other stunning collaboration for Happy Socks, the Swedish brand against boring stockings.

We already had the chance to highlight how this brand has grown quickly appealing to costumers trough collaborations, licenses and endorsement in several fields, like music, art e and design. Just to name a few: The Beatles, Keith Haring, Iris Apfel, Steve Aoki, Candy Crush Saga and Montana Cans.

This time, anyway, more than a licensing collaboration we should better talk about a brand extension. Happy Socks has indeed teamed up with the Australian eyewear brand, Sunday Somewhere, on a limited-edition capsule of four unisex style sunglasses.

Fusing their brand identities, the collections is aptly named “A Happy Sunday” and includes two styles of round frames, one with pink mirrored lenses with palm tree embellishments and another with rainbow mirror lenses, black and white checkerboard patterns and asymmetric frames. Two more styles are grounded in black, one full matte black and the other containing Happy Socks artwork on the arms.

David Allison, Sunday Somewhere’s Creative Director, commented on the partnership “We both appreciate the importance of colour and pushing creative boundaries. The collection is a tribute to these value. Let’s never take life too seriously”.