Adidas by Tom Dixon

“Everything you can pack neatly in a bag for a week away”. This is the motto of the collaboration between the edgy UK designer Tom Dixon and Adidas.

Premiered at Milan’s Saloni last April, and next week showcasing to fashion retailers at Florence’s Pitti Uomo, the Adidas – Tom Dixon capsule collection features a full apparel line, bags, and – of course- shoes. Cross-function, multi purpose and a manic focus on packaging and details are the key points of this innovative exploration between the expertise of sports with British design. The capsule collection will be available in stores January 2014, and will be refreshed and renewed for the next 2 years, according to the deal between the two partners.