Adidas has just launched a three stripes activations launches on Roblox, featuring experiences, digital wearables and accessories which fuse physical and virtual realms and designed to bring the brand to a new generation of consumers.

Adidas on Roblox experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform. Users can dress up their avatars with some of adidas items available on the Roblox Marketplace and explore the first of these pop-up shops: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

The brand has joined forces with top Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that are available on a first-come-first-served basis. Additional designs for both adidas and adidas x Rush X collaboration products will then be introduced, with new drops scheduled weekly throughout all December.

The product range includes designs inspired by the brand’s spring ‘24 physical collection, as well as offbeat merchandise crafted specifically with Roblox’s virtual environment in mind.