Vogue Eyewear, a brand owned by Luxottica Group, leaders in eyewear design, manufacture and distribution, launched its new Spring-Summer 2016 communication campaign featuring three glamorous international stars: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shishi.

In this new SS16 campaign, shot by Ellen von Unwerth, the three beautiful testimonials showcase the lifestyle of three iconic cities: Los Angeles, Dubai and Paris.

The collaboration also includes a special eyewear collection within the Texture line. Inspired by the beauty and culture of the three Vogue Eyewear muses’ homelands, the collection comes to life through three distinctive patterns, used to stylishly decorate the temples of each model.

Exotic, tropical blooms and the feminine tone of lilac define the styles autographed by Adriana Lima, who perfectly represents Brazil’s vibrant spirit.

The traditional decorations of Indian Mehndi distinguish the models inspired by Deepika Padukone. Exquisite textures and colours pay homage to Indian art, transforming symbolic patterns into elements of design.

The styles inspired by Chinese actress Liu Shishi take their cue from the refined artistic heritage of Oriental culture through the delicate flower motif typical of fine china.


More and more brands are choosing to create compelling brand experiences by seeking extended collaboration with their brand ambassadors relying not only their allure to attract more customers, but also interpreting their style in a product ‘designed’, ‘inspired’, ‘selected’ or ‘curated by’.

Here is a small selection of images from the Texture collection.