Aestethics of 90’s gaming in Pull & Bear x Mortal Kombat

Gaming and videogames characters are among the most pursued properties in the licensed collaboration sceme, as every subscriber of our Halo Licensing Survey is well aware.

Pull & Bear, part of the Inditex Group, is doubling down on those and just launched a collaboration inspired by the 90s videogames aesthetics of Mortal Kombat.

Mortal Kombat is a fighting video game series created in 1992 by Ed Boon and John Tobias; a cult phenomenon that, almost 30 years after its first release, continues to mark a global impact. Is not by chance in fact, that last season Supreme has launched an actual arcade console in honor of the same game,

Pull & Bear Mortal Kombat is a capsule collection with a retro taste, which includes outerwear with allover prints and a selection of hooded sweatshirts, t-shirts, joggers, bucket hats, socks, a necklace and sneakers, with the game’s most popular graphics and characters as well as the iconic phrase “Finish Him! “.


About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.