American craftmanship brings together Indian Motorcycles and Red Wing Shoes
Less than 80 miles separate corporate headquarters of two of the most legendary American brands: Indian Motorcycles and Red Wing Shoes, which unite now to create a co-branded activation based on heritage and craftmanship.
Indian Motorcycles was founded in 1901, in fact deserving the “first American motorcycle brand” seal. Now part of Polaris Industries, Indian Motorcycle has won the hearts of motorcyclists all around the world and earned distinction as one of America’s most legendary and iconic brands.
In the same period a shoe merchant, named Charles Beckman in Red Wing, Minnesota, saw a local necessity for shoes specifically designed for the demanding work of industries such as mining, logging and farming. Since then Red Wing purpose-built footwear has been at the spearhead of innovation in the standard of excellence for work boots, and thanks to a number of collaborations, conquering also a robust space in the lifestyle global scene in recent years.
“Fine American craftsmanship is a rare thing in today’s world, but it’s in the DNA of both these companies and that’s why I know Indian Motorcycle riders and fans will take great pride in owning a pair of these boots.” states Steve Menneto, President of Motorcycles for Polaris Industries, while Dan Dahl, V.P. Red Wing Heritage, echoes: “It’s an honour to join forces with another iconic Minnesota-based company in creating this collection of fine handcrafted motorcycle boots”.
Three are the models developed: Spirit Lake boots, Worthington boots and Connelly boots for women. The launch has been paralleled by a one-of-a-kind bike designed and built by Brian Klock from Klock Werks that combines the craftsmanship of Indian Motorcycle and Red Wing Shoes with a Klock Werks twist. Using inspiration from touring Red Wing Shoes and leather from the factory, the bike that Klock Werks created embodies the common qualities of both brand: craftsmanship, comfort, style and durability.
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