Author Archives: Paolo Lucci

Avatar

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.

Watanabe, Versace and rock bands bring Comme des Garçons a punkish taste

Junya Watanabe, creative director of Comme des Garçons, and the Italian maison Versace just presented their fall/winter ‘21 women’s collection and transform the Tokyo catwalk into a real puck rock concert stage. The famous Japanese…

Audemars Piguet x Marvel: luxury pop

Luxury watchmaker Audemars Piguet’s has developed many partnerships over the years with celebrities like Jay-Z, Michael Schumacher, Serena Williams, and LeBron James to name a few. At first sight, a liaison between the famous Royal…

Felix the Cat and NBA in Neil Barrett’s new collaborations

Managing licensing and licensed collaborations altogether, the British designer Neil Barrett has just reorganized its production to make the brand more democratic, thanks to the termination of his brand’s long term licensing agreement. Neil Barret…

Shoopen x Chupa Chups a sweet sneakerheads collection

After Converse x Chupa Chups, the Perfetti van Melle group returns to collaborate with a footwear brand for a sweet collection of accessories, destined to the Korean market. Shoopen, an Asian leading brand owned by…

Palace Artois mixes beer with streetwear

After the partnership with Cîroc Vodka and Moschino, the streetwear brand of skateboard Palace is back with another new limited edition, this time in collaboration with Stella Artois, the world renowned Belgian beer. Palace Artois…