The global reference for crayons Crayola and LeSportsac, lifestyle brand of casual nylon bags founded in 1974, now part of Itochu Corp., have just launched a colorful and artistic collection of bags for spring 2021.…
Automotive and technology go together at every stage, from production to sale, and in an increasingly digitalized world, cars are no longer conceived as simple vehicles but as increasingly smart and connected tools, integrated with…
After the sneaker collection created in collaboration with Shoopen, Chupa Chups returns to entertain South East Asian fashion scene with Pomelo Fashion, a clothing brand that combines creativity and innovation. The collaboration is based on…
Junya Watanabe, creative director of Comme des Garçons, and the Italian maison Versace just presented their fall/winter ‘21 women’s collection and transform the Tokyo catwalk into a real puck rock concert stage. The famous Japanese…
Luxury watchmaker Audemars Piguet’s has developed many partnerships over the years with celebrities like Jay-Z, Michael Schumacher, Serena Williams, and LeBron James to name a few. At first sight, a liaison between the famous Royal…
Managing licensing and licensed collaborations altogether, the British designer Neil Barrett has just reorganized its production to make the brand more democratic, thanks to the termination of his brand’s long term licensing agreement. Neil Barret…
With Vans x Penn edition just launched, we thought interesting for our readers asking (to at least one of) the protagonists what’s behind a collaboration partnership in terms of marketing rationale. From the outside, it…
After Converse x Chupa Chups, the Perfetti van Melle group returns to collaborate with a footwear brand for a sweet collection of accessories, destined to the Korean market. Shoopen, an Asian leading brand owned by…
Branching out is a form of business that artist are profitably embracing since some seasons. This latest venture by Bruno Mars seems quite interesting – the creation and launch of his own lifestyle brand in…
After the partnership with Cîroc Vodka and Moschino, the streetwear brand of skateboard Palace is back with another new limited edition, this time in collaboration with Stella Artois, the world renowned Belgian beer. Palace Artois…