skate

“Hey I don’t skate, I just want to look cool”. Is the fashion system going too far in its obsession for street aesthetic? Is it a convergence of business channels or a clash of cultures?

Nothing is yet official, but a range of skateboards just appeared on the Instagram page of Kris Van Assche’s – Creative Director at Christian Dior – with some references to a design which appeared in Dior’s 2018 menswear collection some weeks ago. But the buzz is already on: just take a look at the comments of the community on Hypebeast to get an idea of how it is being received.

Van Assche’s attraction to street subculture comes as no surprise: some months ago a similar activation on his Instagram page prompted fierce speculation of a collaboration between Dior and Nike. It came only shortly after the announcement of Supreme x Louis Vuitton.

Meanwhile at Berlin’s trade fairs – Seek, and especially Bright, the European trade platforms for street labels – the pursuit of authenticity is still a major preoccupation for the main skateboard labels, from Santa Cruz to VansElement to Nixon. Several less obvious initiatives were notable for their subtlety, like the collaboration between Etnies and Michelin (skateboard towards mainstream), or Levi’s Skateboarding label and New Balance’s new Numeric range are converging (strongly) on the skate scene.

All of the above is idle chatter. The two worlds may have nothing in common: fashionistas and skaters can remain two opposite communities, without a common touch point. Meanwhile the aesthetic of skate – not its culture – is a strong inspiration. That’s it.

So, take a look at what we saw in Berlin for creative inspirations for the future.