Chic handbag company Braccialini has succumbed to the lure of kidswear.

One of the novelties at the latest edition of Pitti Bimbo that had buyers oohing and aahing was the new Braccialini Kids line: a trendy, cute collection for girls inspired by the world-famous Braccialini handbags.

“The Royal Camel”, “The Elephant”, The Princess’s Palace”, are just some of the iconic Braccialini themes reinterpreted on dresses, sweatshirts and t-shirts in ultra light, soft materials for a line in impeccable good taste that has cleverly managed to mirror the original brand values.

The company behind the collection is the Florentine firm Simon, specialized in manufacturing and commercialising kidswear in the medium-high target range. With the new line, carefully put together with the creative team from the maison Braccialini, Simon is going for the high end of the market with a worldwide exclusive. The line goes on sale in selected outlets specialised in children’s wear and in the Braccialini flagship stores in spring 2012.