seminar

Brand Licensing Europe, the leading forum for the European licensing business, has become a reference for lifestyle branding professionals also. Brand Jam is proud to organize with BLE a series of seminars, on October 15th, devoted to sharing the best vibes in brand licensing, co-branding and collaborations. This is the 2015 program:

10:30 – 11:10 From Kids to High Fashion

Children’s brands are winning over high street fashionistas on a regular basis. Come and hear why and how to make it work from two leading experts in this field.

We will give an overview of the trend for adult-facing, edgy fashion projects with insights and reportage from Brand Jam. MATTHEW REPICKY, HEAD OF GLOBAL BRAND MARKETING + PARTNERSHIPS BARBIE at MATTEL INC. will join in, together with EMANUELA TARTARI, CATEGORY DIRECTOR, APPAREL, ACCESSORIES, HOUSEWARES AND DOMESTICS from WARNER BROS. CONSUMER PRODUCTS EMEA. Matthew and Emanuela will show specific case studies, from Barbie’s crossover into high fashion and art, to the development of Moschino’s Looney Tunes collection.

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11:30 – 12:10 Beyond Football: Lifestyle Licensing to Men

Women are popular targets for adult-facing licensing, due to the huge number of appropriate concepts and categories. But it’s not the same for men: what passions do men have beyond football? We will examine how automotive, bikes, heritage and vintage properties generate interesting and lucrative licensed and co-branded projects for men. GABRIELLE SIMS – UK LICENSING DIRECTOR for IMG and ADAM BASS, DIRECTOR of GOLDEN GOOSE will present specific case studies, namely the VW and Men’s Health licensing programs.

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12:30 – 1:10 A Global Brand Story – THE RODNIK BAND

We will host pop-fashion-star, PHILIP COLBERT, CREATIVE DIRECTOR of THE RODNIK BAND. Described by journalist Andre Leon Talley as “the Godson of Andy Warhol” Philip will explain his unique way of blending fashion, music and art. Clever use of brand extension and licensing, celebrities and a sense of fun make this label a pop icon for retailers, partners and consumers worldwide.

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Don’t miss this opportunity to meet market movers and shakers of the market, and to find inspiration for your next lifestyle programs.

More details are available on BLE’s website