Campari x Percival, a Negroni Week capsule collection 

If we thought that in the world of co-branding the “food & beverage trend” was only suitable for summertime (just look at the beachwear collections of MC2 St. Barth for a clear example), then the new Campari x Percival capsule collection proves us wrong.

For the tenth anniversary of the Negroni Week, ended last Sunday, Campari wanted to celebrate the heritage of its brand with a drop in collaboration with Percival, menswear brand based in London. Together they have designed a 14 items collection that clearly incorporates a preppy-vintage aesthetic and offers some of the most wanted items in current menswear, with the addition of Campari iconography and with a vibe that tastes ll-Italian, from the glass with the orange slice to the Ape car.

Gilets, t-shirts, shirts, but also knitwear and polo shirts with Campari monogram, for a capsule collection halfway between present and past, with an extremely contemporary design but also with an intrinsic nostalgic storytelling, taking us back to the 80’s and to that “Milano da bere” in which Campari was, in fact, already a historical reality – loved by all Italians yesterday, famous all over the world today.

The collection, now previewed on Percival’s website, is available from September 22.