It all started last year with a mini pop-up store opened by French menswear retailer Celio at the Chamonix Christmas markets to present a Celio – Chamonix-Mont Blanc collection designed for the winter season.

Today, Celio is turning up the volume and presenting an expanded collection of technical and leisure wear, once again in partnership with the Haute Savoie resort.

The Celio-Chamonix Mont-Blanc showcase is moving to Paris, in the heart of the Marais district, where Celio has literally whitewashed a 200 square metre space to present the collection in a setting reminiscent of Alpine descents.

Open from 23 November to 24 December at 20 rue des Franc-Bourgeois, the store will be animated by events and competitions in support of the collection, forty pieces priced from 25 to 200 euros, which will also be sold in all Celio stores and on celio.com.