Chupa Chups, the most “pop lolly” in the world, is the special guest of Milan Design Week 2017, with a couple of unmissable events and a surprising furniture collaboration.

During the events of the Fuorisalone, in the prestigious location of the Brian & Barry Building,  Chupa Chups® together with the design brand altreforme, presented the new special collection of pop furniture “altreforme starring Chupa Chups®”. A selection of altreforme iconic furniture and accessories dressed for the occasion with the Chupa Chups® prints, revisited by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, inspired by the surrealism and by Salvador Dalì, who revisited the Chupa Chups® brand in 1969.

Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan during all the Design Week and on April the 6th,  Altreforme and Chupa Chups® celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of altreforme.


During the Design Week, from 4 – 9 April, Chupa Chups® has aslo been protagonist of an other event in the beautiful setting of the Magna Pars in Milan (Tortona zone). A special exhibit dedicated to the Chupa Chups® by The Rodnik Band collection, composed by works, sculptures and outfits boasting the humour, colour and fun, traits of the Chupa Chups® brand.

A taste of this events in our colourful gallery!