Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy: Paglieri Sell System, a leading Italian personal care company, Sicem International, the brand key partner to develop trendy street wear in the country, and Accademia, major Italian company specialized in back to school and gift products.

Sicem will develop a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of accessories and back to school products that will be launched next spring 2015. From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colorful collection that will make “Life Less Serious” for Italian teenagers.

As already commented on Brand Jam, Paglieri Sell System and Chupa Chups® delight Italian consumers with candy for their lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy.

All the Italian Chupa Chups fans need to do is choose their favorite flavour and collect them all!