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Colette, the legendary Paris concept store is turning 20, and nothing could describe the Colette spirit better than the birthday celebrations it has planned.

Impossible to classify, colette (forget the capital C) actually reinvented the concept of retail, making it the destination for exclusives, pre-releases, limited editions, established designers, new talents and even forgotten labels. Embodying the core pop concept, colette democratizes art and elevates trinkets by mixing fashion, high-tech, streetwear, beauty and food in a unique container. Its only drawback is that it’s not replicable, as Karl Lagerfeld puts it: “They have invented a formula that you can’t copy easily, because there is only one Colette and her and Sarah are 200 percent involved.” Sarah Andelman, and her mother Colette Rousseaux, started in 1997, offering Parisians hard-to-find products which they discovered on their travels.

The 20th anniversary could not possibly take place without special collaborations featuring the store’s iconic cobalt blue dots. The collaborators roster spans from Nike to PeanutsSmiley x JoshuaSanders to Izipizi, and Komono up to the edgy OnePlus smartphone. Meanwhile colette 20, a CD by Pedro “Busy P.” Winter, compiles 21 tracks from 1997 until the present day.

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But the best is to be found in the side events. Some days before the celebrations began, special guests, Ikea, transformed the water bar into an exclusive collaboration spot, combining Swedish democratic designs with the art and fashion spirit of colette.

Outside the store, colette invites all its customers to a free ride at “The Beach”, an installation designed by Snarkitecture at Museé des Arts Décoratifs using everyday materials from scaffolding to paneling and mirrors to create an enclosure with a sloped floor that leads to an ocean of over 300,000 recyclable plastic balls.

colette is Twenty is another crossover event, in collaboration with Twenty, a magazine/blog made by and for 16-25 year-olds. The publisher is hosting three masterclasses on art, communication, and fashion featuring talents like Jean Charles de Castelbajac, or Lacoste’s Felipe Oliveira Baptista.

colette’s systematic innovation is sure to not end with this celebration, though, so we can rest assured to see more and more collaborations and exclusive mash-ups in the years to come.