Collaborations with celebrities is the name of the game at Deichmann, Europe’s largest shoe retailer, currently present in 26 countries with about 3,800 shops and employs approximately 38,252 people.

After last year collaboration with the British singer Ellie Goulding, the American superstar Demi Lovato will launch her shoe range and be the face of Deichmann “Young Fashion” line .

Ranging between 24,90 € and 59,90 € Demi Lovato capsule collection will be available from August 2018 in DEICHMANN stores and at Deichmann online store, while the campaign, under the name “#shoefame”, will start in late August.

As a fall / winter collection, it includes highlights of the hottest trend themes such as sock boots, stylish ugly sneakers, rocking winter boots, lace-up laces, elegant pumps, feminine boots and ankle boots. Details such as buckles, gemstones, sequins and lace give the models a modern twist.

As part of her “Tell Me You Love Me World Tour”, Demi Lovato met Heinrich Deichmann, Chairman of the Board of Directors of DEICHMANN SE, in Cologne. “I am so excited to launch my own collaboration with DEICHMANN, it has been such a fun experience and I can’t wait to see how others express their personal style with the collection”, says Demi Lovato.

Demi Lovato is not a newcomer to the collaborations with lifestyle brands: in January 2018 has launched her third range with Kate Hudson’s activewear brand Fabletics, and her partnership as a brand ambassador for JBL is going on.