Exceptionnel, the new Desigual limited edition, is designed by Monsieur Christian Lacroix.
The collaboration between the French designer and the unconventional Catalan brand started in 2012. A particularly successful “marriage” in aim and tones, which gave birth to really unique garments.

At the beginning Lacroix’s name was not used by Desigual and it referred to the styles he helped design by adding the tag “L” and attaching a stylized image of his face. In 2016 they consolidated the collaboration and the particular vision of the French designer became part of Desigual’s universe.

So this capsule it is not exactly a news, but what is interesting is the choice to launch this special, sorry, “exceptional” collection exclusively on Desigual’s e-commerce. A limited edition not only in numbers, 100 pieces for each garment, but also in time. The collection will be, indeed, available only for 4 days from 22nd to 25th March.

At the same time this project will become an awaited appointment for the fans of the two brands, in fact, the cocktail dresses proposed this March, will be followed by evening dresses in April, swimwear in May, T-shirts and short dresses in June.

A series of versatile items with a particular touch, optimistic and rich in cultural references without, however, appearing formal, as Monsieur Lacroix describes them, and with a democratic price from €129.95 to €149.95.

A very interesting e-tailing strategy, dedicated to strengthen the online sales, which are growing in all sectors, especially via mobile and apps.