Dolce & Gabbana has recently announced the release of a collection inspired by Jujutsu Kaisen, a manga written and drawn by Gege Akutami, which became a series and also an animated film in 2021. 

Although the manga has been a major success on a global scale (with millions of copies sold), the collection will be sold only in Japan, initially online and later in three temporary stores located in Shibuya, Shinjuku and Umeda. While from May 2 it will be available in all D&G stores around Japan. 

The capsule collection consists mainly of fleece suits, t-shirts and accessories such as bags, small leather goods and various sneaker models. All declined according to the sporty and the athleisure trends, with the addition of some sartorial garments. On the launch site we can also see the total looks of the eight main characters of the series, assembled like in a styling project and purchased one by one.

This far-sighted project by Dolce & Gabbana, designed specifically to woo the prolific Asian market, which despite the resentment of the controversial statements of Gabbana and the boycott of China in 2018, seems to be increasingly present among the sales and turnover of the Italian fashion house.

“The story must be read remotely”. The two designers said in an interview with Corriere in January 2020. “You must sit on the bank of the river and wait, as the Orientals say. Despite our injuries, we have grown in China. We have never lost customers, those who know us have never left us”.

Who knows that even this collaboration, two years after the declarations, can not prove to be a further growth – personal and economic – for the Italian designers, certainly eager to eradicate the wait for the limelight in the East.